From the monthly archives:

August 2009

When The Kids Arrive – from MySpace

by Dan Robles

Here at The Ingenesist Project we have long been looking for a disassociation between main stream media and social media. MySpace may be the social experiment that indicates a deeper and most promising trend.

{ 0 comments }

Social Media and Flip-floponomics

by Dan Robles

Flip-floponomics is a term that I just coined with this post which means:

1. A traditional business method flipped on it’s back to reveal a new business method
2. A mirror image of a previously accepted economic paradigm
3. sing. n; flip-floponom; A phenomenon of flip-floponomics.

{ 0 comments }

What is Viral Marketing Immunity?

by Dan Robles

The great promise of social media marketing is the free viral sales force. Magically, if one person can be made to love your product, they will tell all their friends who go off and tell all their friends. Some PR companies even go so far as to promise to deliver the “viral sales” force. What actually happens is quite a bit more complex.

{ 1 comment }

Listening For What People are Listening For

by Dan Robles

Most people do not listen completely in conversations because they are too busy planning their response to what they think the other person is going to say. Often what seems like astute response is a template that may fit a moment but can kill a conversation.

{ 0 comments }

Does Social Relevancy Matter?

by Dan Robles

The Ingenesist Project Community concerns itself with the value of social reach since this will most certainly impact he relevance of those conversing as well as the relevance of the conversation to some business activity. Obviously, innovation is about having the right team in the right place at the right time.

{ 0 comments }

The Social Media Resolution; From Monet to Blue Ray

by Dan Robles

The Ingenesist Project and related blogs such as Relationship Economy and now Conversational Currency have long predicted that the resolution of social media space will vastly increase from “Monet” to “Blue Ray”. The segmentation and convergence of social media space will happen on two fronts: Knowledge Inventory and Proximity.

{ 0 comments }

If it Quacks like a Buck…..

by Dan Robles

The very structure of organizations is changing. Trying to control the temperature of the room when the windows have been blown out will only destroy existing controls faster. A completely new economic structure is emerging complete with new factors of production, incentives, institutions, accounting, and currency.

{ 0 comments }

It Takes Currency to Make Currency

by Dan Robles

Immediately the engine of entrepreneurialism will ignite as people figure out new ways to play the game. With a trillion dollar advertising industry, a trillion dollar Professional Placement industry, and a trillion dollar recreation/leisure/entertainment/family industry on the ropes, you can guarantee that innovation will be absolutely intense. Welcome to the Innovation Economy.

{ 0 comments }