From the monthly archives:

September 2009

Marketing in the Age of Social Capitalism

by Dan Robles

The recipe for selling great products to great customers in the age of Social Media resides first in helping people find their highest talent and passion. Advertisers need to offer something to the community that they target. The best place to start is in understanding the challenges and opportunities that a modern community faces.

The Voice of the Youth

by Dan Robles

Does One size fit all?
The 40+ crowd is flooding to Facebook. The 30+ massage their Linkedin profiles. The 20+ crowd is tweeting their hearts out. What are the kids doing? How are they organizing themselves? After all, they are saddled with a 50 Trillion dollar debt liability and a warming planet courtesy of their Tenants. [...]

Building a Better Entrepreneur; Google 10^100

by Dan Robles

Google 10^100 award voting is Launched. There are two sectors that we believe would have the greatest impact on the greatest amount of people; building a better banking system and funding social entrepreneurs. You can’t have one without the other – if Google funds these two sectors in concert, the outcome would be incredible.

Critical Value of Conversational Currency

by Dan Robles

Can the value of conversation fluctuate when compared to a “basket of conversational currencies”? The translation is as follows; If several conversations are taking place at the same time, does yours hold more or less value depending on the value of the others?

Good Blogging is Good Business

by Dan Robles

The data reflected below represents an important component in both social media and finance. Bankers do not care about money, they care about the rate of change in money – Interest Rates, ROI, and CAPM make the world go around.

Static web presence is getting squashed by dynamic content. The best party has the best conversation. It’s not the quality of life, it’s the quality of living. Countless expressions in business and culture reflect this idea.

Unspoken Communication and the Bottom Line

by Dan Robles

I can also see how the unspoken communication stores as much value as the spoken communication. In the U.S. , there are race troubles, financial troubles, trust troubles, and confidence troubles. Many fears and anxieties that can be accelerated by Social Media in unpredictable ways. First, information riles people up quicker than facts can follow, and second, the shelf life is much shorter as issues are dissipated by new ones leaving much unprocessed.

A Clear and Present Value!

by Dan Robles

The value of conversations is real, clear and present – especially in the actions of those who profit wildly from them. I saw this in the negotiations of NAFTA when it was clearly in the best interest of the some negotiators to keep engineers poor weak and disorganized.

Do the Laws of Persuation Hold in Social Media?

by Dan Robles

Anyone who has ever shopped for a car is familiar with the tried and true negotiation methods. With the advent of social media, negotiations are happening more and more in social space and in combination with in-person events.

Why Are Leaders Failing?

by Jay

The confidence in leadership is waning and a new “leadership” is emerging. The new leadership is from and by the people. The reason for a shift in leadership is as follows:

YOU are MONEY

by Dan Robles

The corporate social media administrator should have a direct connection, responsibility and accountability with other social media administrators external to the corporation. Not unlike a board of directors having diverse membership.

Gnomedex 9.0 Seattle

by Dan Robles

Social media reflects social priorities, not Wall Street Priorities – in fact, the table has turned. For example: Twitter will be charging Corporations to view social media – after corporations failed to get people to pay them to view social media.

Will Facebook Currency Intermarry with the US Dollar?

by Dan Robles

Facebook is testing a virtual currency, because it’s cool and they can do it. They are not alone, the gaming industry has been at it for a long time for people who want to be more “productive” in the game space.

There is no mention, however, whether a Facebook currency could be used as a medium of exchange in the event of hyperinflation and the crash of the US dollar. I can find nobody, writing anywhere today, that is willing to cross this proverbial line in the editorial sandbox.

Twitter Vetting = Twetting?

by Dan Robles

There are 3 characteristics of financial instruments which make them tangible in a market: They live in an inventory, they are exposed to vetting mechanisms, and they are subject to constraints.

9/11 and the Convergence Economy

by Dan Robles

My memory of 9/11 was quite personal; I was the customer engineering account manager at Boeing – my customer was United Airlines. I was fortunate to have worked with many UAL Pilots and Flight Attendants and their Unions; UAL lost 16 employees that day – I lost 16 friends.

Set the Data Free, Please

by Dan Robles

People pay money to talk to each other. Other people want to control how when and how much people can talk to each other. The battlefront is technology, like rockem-sockem robots, technologies duke it out in this trillion dollar struggle to control our conversations.

The New Reverse World Order

by Dan Robles

If someone can track your spending, they can predict your behavior. It is also true that if someone can track your behavior, they predict your spending. The next economic paradigm is simply a higher order of the same. If someone knows your “Knowledge Inventory” they can predict how you will manage changing conditions – that is, how you will innovate. Likewise, tracking how people innovate exposes the development of new knowledge assets (the ‘gold-standard’ of conversational currency).

Trust as a Social Currency

by Dan Robles

The idea of trust as social currency is appearing in more articles, conferences, and books. This is all highly consistent with the TIP thesis on Innovation Economics which describes the necessity of a vetting mechanism among the knowledge inventory as a means for the emergence of a currency in a market – that is, a conversational currency. People need to trust the currency if they are to trade the currency.

Creative Capital; The Hidden Hero

by Dan Robles

Social capital, intellectual capital and creative capital are the factors of production for the Innovation Economy; next economic paradigm. Creative Capital remains the least understood, yet most important element of the Next Economic Paradigm. As we continue our march into the regime of social media it is imperative that we understand, support, and develop this critical factor. We cannot “take it for granted” that creativity exists and will always exist. It must be recognized, developed, and integrated into the fold of Social Media.

Creative Capital in Austin (SXSW)

by Dan Robles

The mashup of music, film, and social media/technology is the basis of the most under-recognized factor of production for an innovation economy; Creative Capital. All the academics and corporate outsourcers thought talk about Intellectual Capital. All of the marketers and PR experts talk about Social Capital. But the SWSX is reflecting something very different.

You Can’t Eat Gold

by Dan Robles

A successful and stable currency must be backed by the productivity of the [citizens of a country] users. So these two words should be interchangeable; i.e., a country spends productivity to fight a war. A country spends productivity to fund universal health care, etc.