Archives

October 2009

Social Currency 101

by Dan Robles on October 31, 2009

Social CurHere is a very great video by Scott Stratten explaining social currency.

It is short, it is basic, and it states what should be obvious to everyone. It also states what many of us should repeat to ourselves every single day. It is one of those explanations that has a new and different meaning every time you watch it – if you let it.

I swiped this video because I’ll will be posting a series of articles and interpretations on the subject of social currency and it’s a great place to start. The reasons for organizing social currency are becoming more obvious everyday – as institutional and corporate currencies leave gaps in our communities, people will need to fill these voids with social currencies. Our job as Social Media Practitioners (because nobody else is going to do it) is to develop, construct, and deploy social institutions that support a real time, close proximity markets to exist trading social currency (ref: The Ingenesist Project).

Scott Stratten is the President of Un-Marketing and spends way too much time on Twitter.

Read More

Ingenesist Accepted by Trakkrz

by Dan Robles on October 30, 2009

The Ingenesist Blog has been accepted by Trakkrz, a new and rapidly growing aggregation site of vetted content. Trakkrz’s vetting processes is rigorous and highly selective. For this reason we are proud to be a member of the Trakkrz community.

Read More

Can Twitter Fuel a Run On Banks?

October 30, 2009

Suppose someone puts together a Twitter/Facebook campaign for everyone the withdraw their money from a single financial institution who just handed out big bonuses? At best, those bonuses will have to be recalled to keep the doors open. At worst, people will find an alternate currency to store the “value” that is destroyed by a bank run.

Read the full article →

Banks In The Future

October 29, 2009

You are hearing it here; these innovations are the most significant disruption that Wall Street can’t possibly imagine. Money is a social agreement and these are the banks of the future. Although many come from the gaming industry, many games are modeled after the real world, therefore, transition back to the real world is not as difficult as one may think.

Read the full article →

Banks In The Present

October 28, 2009

I see a lot of articles asking the question why people are not absolutely livid about what is happening to them. The degree at which their wealth is being transferred away from them and the debt being shod on their grandchildren is astonishing.

Read the full article →

Banking on the Past

October 27, 2009

Holy shit, did you understand any of that? Guess what – nobody else did either and bankers are wondering why nobody wants their “currency”. Currency is a conversation, a social agreement, a community organizer – if nobody know what it is, people are going to start trading something else.

Read the full article →

Counting Eyeballs

October 26, 2009

The Advertising Industry has some serious problems. Ad agencies are having a difficult time understanding the modern advertising space with the limited, if not worthless, paradigm carried over from the days of radio; the CPM.

Read the full article →

You’ll Know It When You See It

October 20, 2009

I’ve been publishing my research freely all over the net, in the creative commons, and several blogs. I am passionate about this work and I want to tell everyone about it. It’s my playground. Not unlike a playground

Read the full article →

The Invisible People

October 16, 2009

America does not know what Americans knows. Entrepreneurs do not know what knowledge is available to them. Markets do not know the supply and demand of knowledge assets. The self-correcting magic of market capitalism is utterly unavailable if people and their knowledge assets are invisible.

Read the full article →

A Taxonomy for Knowledge Inventory?

October 15, 2009

Given that a great deal of literacy is reflected in our conversations, it is not difficult to accept that much of what we say can be traced back to some book or classified publication. True, knowledge comes from experience, but knowledge is derived from information and information is classified by the Dewey system, WordThink, The Universal Decimal Classification System or any number of proprietary taxonomies.

Read the full article →

The Greatest Threat To Social Media

October 14, 2009

My first year in Mexico back in 1994, I thought to myself, “Wow, I can change everything”. The next year, I thought to myself, “Wow, I can’t change anything”. The third year, I thought to myself, “Wow, why would I want to change anything, Mexico is doing just fine the way it is”.

Read the full article →

A Learning Revolution?

October 13, 2009

Whatever is left will become the new economic paradigm: the fabric of society must remain intact, capitalism must be preserved, and social priorities must be enabled. It will be neither socialism not capitalism – both have failed. We need to learn Social Capitalism where social media is the dominant institution that issues a productivity based currency.

Read the full article →

Toyota Raises the Bar, Again

October 12, 2009

Last week Akio Toyoda, president of Toyota Motor, apologized for his company’s poor financial performance and possible culpability in the death of an American family for faulty product

Read the full article →

Nobel Prize Goes to Social Media

October 12, 2009

Well, not explicitly, but given the firestorm over the Nobel Peace Prize, the Economics Prize ought not go unnoticed.   The Irony is that that just because we don’t know how to model some economic phenomena does not mean that the impact should be ignored.  Whether you agree with the Peace Prize decision or not, clearly [...]

Read the full article →

Coupon Search Engine – Are You Worthy?

October 9, 2009

What if many companies dropped their advertising spend into a several different buckets of cash representing various lifestyle segments? Now, suppose that the cash was distributed to social media mavens corresponding to their social media reach in the lifestyle segments. The advertisers and the amounts contributed to the buckets are fully disclosed. The Social Media mavens are compensated by their Alexa rankings – again, fully disclosed and objective. The Social Mavens are simply paid to blog their lifestyle experiences with no contract or commitment to any brand, nor retribution for any assessment – just like always.

Read the full article →

1,000,000 More Become Invisible, Powerless, and Marginalized

October 8, 2009

Millions upon millions of Americans are now wondering how they are going to safeguard the health and welfare of their families and property. As these people lose their “money” they become increasingly invisible, powerless, and marginalized – except for one single, solitary, beacon of earthly influence. Social Media.

Read the full article →

Entrepreneurs or Social Media Riff Raff ?

October 7, 2009

I am noticing a recent backlash at the social media experts that are not actually experts. In one such rant, a real social media expert proposes a few simple questions that can help separate the good from the not-so-good.

Read the full article →

It’s Time for a Reputation Based Currency

October 6, 2009

Many people know that the events that inspired what now has become The Ingenesist Project originated with my personal observation and experience of the Mexican Peso Crisis as a visiting professor. Very few people in America realize the implications of a real financial crisis and associated currency collapse. Unfortunately, many people in the World have – perhaps we should listen to their ideas.

Read the full article →

The Six Discovery Skills for Innovators

October 5, 2009

Harvard Business Review contributing editor Bronwyn Fryer conducted a six-year study surveying 3,000 creative executives and conducting an additional 500 individual interviews. During this study she identified five “discovery skills” that distinguish them (reference article here)

Read the full article →

Dollar Pressures Force Talk of New Currency

October 2, 2009

We predict that the structure for an innovation economy will be built on a platform of Social Media where conversational Currency is the currency of trade. We admit that this is a far cry from a declaration of government foreign or domestic, sorry about that. We also admit this is a far cry from what Corporations, Banks, Insurance Companies and traditional media barons would espouse, Ooops.

Read the full article →

What If The Dollar Fails?

October 1, 2009

I have been hearing a great deal about an inevitable collapse of the dollar. Not today or tomorrow, more likely in 5 or 10 years. The failure will probably not be a stupendous crash since politicians would avoid this as a means of self-preservation. Rather, it would simply be a slow and grinding inability to “afford” many important things using cash. Note that this has little or nothing to do with your ability to produce important things.

Read the full article →