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Control The Information And Control The Game

by Dan Robles on May 9, 2011

Social media is progressing in a direction where the SM application controls your information – not you.  This is a game that you cannot win unless they let you win.  Social Flights changes the rules by letting you control your own information.  As such, we are growing in popularity among entrepreneurs who are looking for a game they can win playing by a new set of rules.

Social Flights is comprised of 2 components; Social Flights Corporate and Social Flights Travel Tribes.  The corporate application provides vertical integration while the Travel Tribes provide horizontal integration.  Each is hugely dependent on the other, but the travel tribe is where the value is.

Vertical Integration involves information technology; the collection and formation of system data.  This is the information that helps groups stay in contact with each other giving the origin community a portal into the destination community (and vice versa) for a given flight.  This helps airplane operators schedule flights, and it helps communities become attractive to entrepreneurs and other communities.

The horizontal integration is where information originates and terminates.  The Travel Tribe disseminates information on the ground at both the origin and destination.  What happens in a Travel Tribe, stays in a Travel tribe.

The most important aspect of data and information control is the ability to restrict it from communities who are not part of the transaction. Nobody else can know where you are going except you and the airplane operator – that’s what makes the game private.  Nobody needs to know how much you are paying for a hotel room or travel service except you and the service provider – that’s what makes the game valuable.  Nobody needs to know what you are doing on the ground except you and your friends  - that’s what makes the game social.

A Value Game depends on the control of information.  If someone else controls the information – they control the Value and there can be no game. They also control the use of information and the information technology.  Don’t take this point likely; whoever controls the use of the information also controls the technology (vertical integration), not the other way around.   Technology is deployed to the game – the game is not deployed to the technology.  So, if you control the game, then you control the usage and the deployment of the technology; i.e., you control the value.

(Diagram credit and reference:  Seven Faces of Information Literacy in Higher Education by Christine Bruce)

{ 2 comments… read them below or add one }

Peterzhansen May 19, 2011 at 9:28 am

 to what level does the user need to control information to feel the relevance?

Anonymous May 31, 2011 at 9:34 pm

Hi Peter, sorry for the late response. The is a good video on this if you go to Your Tube and search for “The Value Game”

The answer is “not too long”. For example, if you play a value game between three groups; say, the airplane operator, the travelers, and the ground support vendor like a hotel – only these three parties have access to the information related to the transaction of a shared private jet. Facebook and google don’t know what happened yet. Next, this information can be used to start another value game between the travelers, the event organizer and a hotel around a shared asset such as a zip car. Now, those three parties share the data around another shared asset and another, etc.

The “travel” transaction started and ended with money (that’s what Facebook and google care about) however, all of the value within the travel transaction is created in social currency between the people who generated the data together. Vendors pay for the data as the participants wish rather than People forced to view ads as the vendors wish.

I hope this helps

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