Are you worthy ?
What if many companies dropped their advertising spend into a several different buckets of cash representing various lifestyle segments? Now, suppose that the cash was distributed to social media mavens corresponding to their social media reach in the lifestyle segments. The advertisers and the amounts contributed to the buckets are fully disclosed. The Social Media mavens are compensated by their Alexa rankings – again, fully disclosed and objective. The Social Mavens are simply paid to blog their lifestyle experiences with no contract or commitment to any brand, nor retribution for any assessment – just like always.
A new Financial Instrument
The debit card serves as a financial instrument modeled after the insurance industry that replaces traditional advertising with managed ROI risk. Of course, we are not the only ones trying to find a way to make the 300 Billion dollar per year advertising spend more efficient….
The following Rueters article demonstrates that the coupon is not dead – nor is it paper anymore. ASK.com will compile coupons and help people to find savings. This is good for advertisers since more can be given away on the coupon because less is spent on production and traditional media. This is also good for the consumer as more valuable coupons is more money in one’s pocket.
Feed the Entrepreneurs, feed the economy
Now we need to ASK – as the coupon value increases and the redemption time decreases and If the minimum wage is 8 dollars per hour – at what point can a person earn 8 dollars per hour cutting coupons? Can a Social Maven, in fact, earn a decent living doing other people’s shopping all on coupons? Why not?
NEW YORK (Reuters) – Ask, the search engine owned by IAC/InterActiveCorp, unveiled a new service on Tuesday to help consumers seek out coupons for saving money when shopping online.
The new service, Ask Deals, helps users search the Web for deals available by aggregating the best offers to a proprietary database of more than 1 million offers from national and local merchants.
Ask’s management hopes by having a dedicated “deals” tab on its search engine page the feature will become a natural destination for consumers looking to save money with discounts on goods and services.
Ask has added features such as helping consumers share coupons and deals through email and social networks like Facebook and Twitter. Users can also sign up for “Deal of the Day” emails.
The majority of Ask’s revenue comes through a search advertising partnership with market leader Google Inc, which brings up links of relevant advertisers in response to a user’s search query.
The Ask network was the fourth most-used search engine in the United States with a 3.9 percent share of all search queries in August, according to Web measurement firm comScore. Google had 64.6 percent market share, Yahoo had 19.3 percent share and Microsoft’s new Bing search engine had 9.3 percent share.
(Reporting by Yinka Adegoke, editing by Matthew Lewis)