As we move away from the ROI valuation model for social media and adopt a more dynamic ‘options’ analysis, a different picture emerges. People are trading options; that is, the right without the obligation to exercise an action. The next economic paradigm will emerge as a function of people exercising their options.
What are you doing here?
On the surface, there appears to be a lot of ‘feel-gooding’ on linkedin, Facebook, and Twitter, etc. It is easy to brush them off as trivial, non-productive, and delusional. I often fall victim spending too much time on these devices and have asked myself, simply: “why?”
Computer Enabled Society
At second glance, however, I have personally developed a few extremely profound, important and valuable relationships through “computer enabled society”. People who I have never met in person have stepped way out on a limb to help me along. As a result, I have given these people the option to access my network and they have done the same for me. Our common purpose makes each relevant and valuable to the other and each are willing to support, mentor, and elevate the other. We exercise options together.
The distinction is that what once was a “first impression” – firmness of handshake, fashion, and physical appearance – has become the “second Impression”.
What was once the “second impression” – intellect, wisdom, talent and generosity – has become the “first impression”.
People exercise their options accordingly; first impressions leads us to action.
Evolution or Revolution?
Social media does not care if you are rich, poor, young or old, beautiful or homely. It does not care about the color of your skin, fat or thin, physical ability or disability. It does not care what kind of car you drive, clothes you wear, or the size of your home. Or does it?
For every revolution, there is a corresponding evolution.