Listening For What People are Listening For


Communities organize themselves:

Most people do not listen completely in conversations because they are too busy planning their response to what they think the other person is going to say.   Often what seems like astute response is a template that may fit a moment but can kill a conversation.  The successful conversation occurs when all participants speak to what the others are listening for. Not an easy trick.

I Heard the Ocean

When I first got into this social media stuff, I had a lot to say.  Then I figured out that nobody was listening; I learned a lot since then. As soon as I started to listen, people started listening back.   Today these people are my heroes, I hang on their every word, their generosity is roughly 70% of my social media world – where did they come from and where can I find more people like them?

Well, that’s all I have to say about that, so let’s listen to Janet Fouts. Part of her quote is a product pitch, but that illustrates an important point in Innovation Economics; conversation is currency and this currency has value:

“Before you dive into social media for any reason, listening should be your first step. What are people talking about and where are they doing it? Is there buzz out there about you or your product that you didn’t know about? Who should you be connecting to? Has there been a recent event you want to find out more about?

Setting up listening tools from free to paid versions can give you a tremendous amount of information and help you find even more things to talk about. I’ll give working examples of listening tools, outline a strategy for effective listening and give you some ideas to use this information in a real world setting.

This short 30 minute session will include links to both free and paid listening tools and creative scenarios for use.

You will learn how to:

  • Set up a set of listening tools to cover multiple platforms
  • Identify the right listening tools for your own needs
  • Identify the best networks for you to participate on
  • Evaluate what you find
  • Creative ways to engage and communicate your message
  • Find new topics to populate your blog and online discussions
  • Evaluate how effective your social media campaign is

Thanks Janet, Now here is a hint at the product pitch at Conversational Currency:

“In a few months, events such as Janet’s may need not  be funded by the participant.  Rather, our sponsors will support events for those most worthy of  participating.  Why would sponsors do such a thing?  Maybe they too are learning to listen, after all, roughly 70% of the US economy is consumer spending.  Will roughly 70% of ad budget be allocated on listening?”

What does all this mean?  keep listening!

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