Social Currency 101


Social CurHere is a very great video by Scott Stratten explaining social currency.

It is short, it is basic, and it states what should be obvious to everyone. It also states what many of us should repeat to ourselves every single day. It is one of those explanations that has a new and different meaning every time you watch it – if you let it.

I swiped this video because I’ll will be posting a series of articles and interpretations on the subject of social currency and it’s a great place to start. The reasons for organizing social currency are becoming more obvious everyday – as institutional and corporate currencies leave gaps in our communities, people will need to fill these voids with social currencies. Our job as Social Media Practitioners (because nobody else is going to do it) is to develop, construct, and deploy social institutions that support a real time, close proximity markets to exist trading social currency (ref: The Ingenesist Project).

Scott Stratten is the President of Un-Marketing and spends way too much time on Twitter.

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