business

BizDev with Cascading Info Game

by Dan Robles on July 18, 2011

Social Flights is a complicated game.  Aviation is a complicated business.  This makes Social Flights a challenging business model as much as a great opportunity for those who can figure it out how to play for keeps.

The Challenge

The challenge is to bring on as many as 5000 independent Travel Tribe leaders distributed broadly across a wide geographic area.  Their task will be to strategically build flight plans for private aircraft in their communities. Community leaders will be compensated financially for driving revenue … much is common to a traditional sales channel.

However, each of these community leaders will have already accumulated a vast set of strategic knowledge and experience that can benefit Social Flights across the system. Likewise, Social Flights needs to bring each of them up the ladder of domain specific knowledge in the aviation business.

For compensation, Social Flights offers a tiered affiliate program that pays out various levels of commissions on flights booked according to the affiliate’s tier.  One concern is that this strategy may not create an incentive to share information broadly if one is protecting their own tier standing or their own order of influence.

Cascading Information

Another approach would be to use a cascading information system.  This is a gamification theory that suggests: information should be released in the minimum possible snippets to gain the appropriate level of understanding at each point during a game narrative.

Initially, information would be released by social flights in our initial training program.  Later, other players of the game can release information to each other in specific packets defined by the flight scenario.  Such packets of information can be rewarded with other packets of information – or access to more scenarios. The Cascading information theory promotes loyalty, engagement, influence, and time involved in the game of building flight plans.

Gaming the game:

From the onset, Social Flights encourages gaming the game.  This means that we expect to learn a great deal about our business by watching other people play it.  There are far too many scenarios and permutations of business strategies for us to predict how and where they would apply.  All we can do is specify a baseline game scenario form and watch the ways the game is gamed.

In a sense, Social Flights would also be subject to the Cascading Information Theory, thus demonstrating how a corporation would enhance their own engagement, loyalty, influence, and time-quality in the communities where they operate.   

(reference: Gamification.org – wiki; Cascading Information Theory)

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Lead By Getting Out Of The Way

by Dan Robles on April 27, 2011

By giving people power and observing what they do with it, a leader can learn a great deal about available opportunities.  The problem is in getting out of their way, and consequently, getting out of your own way.

Human capital refers to the set of skills and knowledge that can produce an economic value.  Everyone has distinct combinations of social capital, creative capital, and intellectual capital, which they deploy uniquely. The entrepreneurial spirit in indomitable.

Likewise, the education, experience, and abilities that people deploy to their communities, employers, social organizations, and for the economy as a whole, are hugely valuable; unless you try to contain them – then they become volatile.  So, no matter how proud you are of your own accomplishments, it’s probably not a good idea to get in the way of others’.

As we build out the Travel Tribe Leader functionality, we do not attempt to model the community leader after ourselves or any archetype, instead, we seek to model Social Flights around the human capital of the community that the leader represents.

Then, Lead by Observing

As we develop Social Flights, we listen to a great diversity of ideas from our extraordinary Board of Advisors.   The hardest part for some of us on the executive management team is to stay out of the way as these brilliant people tear away at our own creations, preconceptions, biases, and even our hopes and fears for the outcome of our work.  This is not easy to watch yourself getting in you own way.

We give our advisory board the power to criticize us.  We give them the power to change us.  We give them the power to hurt us and we give them the power to make us better.  We watch, and we learn and we are grateful to them because we will give that power to travel tribes.  This set’s up a very powerful incentive to play The Value Game.

A Game of Derivatives

On of the biggest complaints of the gamefication movement is that people will always figure out how to game the game.  by contrast, at social Flights, we intend for the players to game the game.  This is the fundamental backdrop of The Value Game. – it’s a game of derivatives not unlike many types of financial derivatives, except in an alternate currency.

This does not mean that we’ll fly blind and vulnerable.  It means that the value of Social Flights will be a direct reflection of the value that people create in communities organizing themselves around Social Flights.  This is a different type of business method and a stark contrast to the way that market capitalism holds people in boxes, surveys their private information, and places roadblock in their path trying to influence there every turn.

Try that with your battleship.

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