Teachers are “threatened” with layoffs. In some cases, the profession is openly mocked. Meanwhile, corporations are staring blankly at the knowledge gap in their industries.  The older generation is retiring, moving on, and taking their knowledge with them.  Teacher’s unions are busted and disappearing. Apprenticeships are a thing of the past.  Everyone is asking “where are the jobs – there is plenty of work to do”

Education is obviously a financial instrument.  Think about that for a minute – it is an investment like any other investment. Wall Street has an arbitrage instrument for every market anomaly – why not education?

What would happen if teachers were given an equity position in their students?  Isn’t this what families do to prepare their kids to take over the family business?  Isn’t this what happens in corporations where executives pick proteges?  Isn’t this what happens in politics where knowledge is traded among a closed group?

A school like Harvard University or MIT certainly hold and equity position in their students. What if every community viewed every child as an asset instead of a liability?

The Hub and Spoke system is a time honored formation of commercial aviation. People accept hub and spoke as the most rational way to organize people and planes much like they accept the corporation as the best way to organize production of goods and service.

Meanwhile, social media is challenging every assumption that we hold dear to our hearts as new applications role out which steadily increase the ability for people to organize their selves.

The newest applications such as Google + show us that people are the hub and their various forms of social networks are their spokes. A person has a group for their family, one for their friends, their colleagues, their schoolmates, etc.  While G+ fatigue may wear in as people get tired of classifying their casual contacts, the real value of G+ may arise in the intentional Organization of people for social and financial efficiency.

The similarity between the airport and G+ Hub and Spoke is not a casual coincidence.  There is a very real and physical connection between the way people organize themselves in social media and the way they organize themselves in corporate production and the way their organize themselves in air transportation systems.

Suppose we make the analogy that the person in the center is the customer, the circle that they belong to is the market, and the person in the market is a client.  The analogy hold when we try to “preserve college friendships”.  College is the social market and the friend is the mutual client relationship where the currency is a social currency.

The analogy is still very young, but it is truly profound.  This way of thinking will drive a form of social organization that may rival corporations, government, and even international boundaries.  It is also no coincidence that Social Flights has been modeling this analogy for the 2 years since we first started developing our business plan.

Today, Social Flights is working on some important concepts for defining Travel Tribe Leader functions.  The objective is to duplicate the function of a “concrete” hub and spoke system denominated in dollars with a virtual hub and spoke system denominated in social currency.

Network Characteristics of Travel Tribe leaders:

  • Each Travel Tribe Leader is responsible for 10-20 city pairs from their own location.
  • Two travel tribe leaders for each city pair (one located at each point)
  • Travel Tribe Leader creates revenue by matching people and places
  • Builds tribal/shared knowledge
  • Redundant, opportunistic, and fault tolerant
  • Ideally suited for Twitter, Google + and Facebook Distribution Channels

Conclusion:  The organization of people it figuratively (with G+) and literally (with corporations) is the exact same thing.  This will become obvious when people discover the necessity to organize their selves into productive communities in the absence of corporations and government.  But why wait – we can, and we will use social media to form a new system of social organization.


To some entrepreneurs, the problems with the aviation industries signal many insurmountable obstacles.  At  Social Flights these challenges portend an extraordinary opportunity for a new business method to bring efficiency, order, social value while eliminating artificial barriers.

Social Flights value proposition is very strong for travel ranging from 200-1000 miles between smaller airports. Social Flights can deploy quickly in response to specialized market needs, environmental condition, opportunities, or events. Social flights adapts the mission of the aircraft to meet the opportunities presented to the market.

Conversely, commercial aviation struggles dearly in this segment because they try to get the market to meet the pre-ordained mission of the aircraft. The entire air transportation system would be best served if commercial aviation concentrated on the long haul/high volume “migration” service.  There is no reason why private aviation cannot perform the job that gridlocks commercial aviation.  This would make both industries more efficient.

Commercial Aviation’s Race to Nowhere

The Deregulation Act of 1978 in the Commercial Aviation system led to the development of the Hub and Spoke system whereas commercial carriers would fly people from small locations into a one or more large “Hub” cities where they would transfer on to the next destination – usually another hub, or on to the final destination.

Deregulation undermined point-to-point service regardless of market demand, ignoring social objectives of the passengers, having no regard for the final destination of the passengers, and blowing off the “time-value” of their passengers.  Recently, the ever expanding security layer has reached the point of personal privacy invasion.  With the age of the Internet, sites such as Travelocity and Expedia diluted the “service class” market segmentation of the airlines in favor of the “price class” segmentation of airlines.  These forces caused the commercial airline experience to become a deceptive, deeply invasive, and physically strenuous experience.

Private Aviation’s starvation diet

Meanwhile, the private aviation sector has fallen under the thumb of listing agents who tie up the industry behind the gilded walls of Charter Brokerage Houses.  FAA regulation hampers the ability to attract passengers on a per-seat basis, which gives private operators a hugely limited marketing position.  Brokers took over to mark-up the price of chartered flights far beyond the reaches of a mainstream market.

For these reasons, the private aviation sector has had difficulty organizing itself into a self-sustaining cooperative, until now.  In Fact, the smaller the airplane and the more widely distributed the airports, the simpler and more efficient the whole social system can become.

Social Flights changes the Game by Changing the Mission.

The wisest people in history have been saying the same thing over and over again, yet we fail to listen and act: People are an asset, People are the greatest asset.

So Then, Watch your assets

Meanwhile, our “risk based” capital structure accounts only for the observed randomness of individual human nature rather than trying to securitize the potentially infinite wisdom of crowds.  This is a problem, this is our very serious problem.

Everyone is Committed to The Public Domain

Anyone familiar with The Ingenesist Project knows that we commit a new class of business methods to the public domain for other people to use for building the next economic paradigm. For example, The Value Game developed by ourselves, is being used by at least 3 new start-ups as the value creation mechanism of their business plan.  We likewise consult to social entrepreneurs across the World to help them build a new form of capital structure where knowledge assets are the basis of fungible social currency.


Zertify.com is a business plan that will convert social currency to financial currency and make money for you, dear reader. Zertify.com can employ well over 40,000 people directly (and tens of millions indirectly) in the US alone within months, not years. Zertify.com is a knowledge inventory system that accounts for knowledge assets as they reside in a community – not necessarily as they reside sequestered within a corporation.

Zertify business plan

Here is a downloadable PDF of Zertify.com Sample Business Method. The word “Zertify” comes from the combination of the words “Certify” and the statistical Z-test.  These two things correspond to “Social Vetting” and “Predictive Modeling Capability” – these are the two ESSENTIAL elements for the capitalization and securitization of any asset.  Of course, I have made certain assumptions regarding taxonomies and proficiency criteria – my intention is simply to re-deploy existing market infrastructure as best as possible in this Example.  But go ahead, change it, modify it, understand it, build it, and let us help. Become a billionaire – see if we care.

Why?  because we do care.

In case you were wondering who all those wise people are, flip through this presentation (great to see Tara Hunt among such luminaries !!)

A New Generation of Social Business Methods
Now on Kindle and IPad!!

The next Generation of electronic accounts:

There are approximately 5.5 Trillion dollars worth of retail transactions made face-to-face in the U.S. driven by a 400 Billion dollar advertising industry. Many analysts believe that the next platform for money transfer will use mobile devices (as clients for web transactions) in lieu of debit cards or cash.  Companies such as PayPal expect to be the greatest beneficiaries of this trend and are predictably promoting and developing the transaction modes.

The big hurdles will be security, friction, and privacy

Mobile to web transactions introduce any number of hacking opportunities.  Furthermore, PayPal, The Wireless Carrier, Marketers, The Bank, The Federal and State governments, and a host of other intermediaries are taking a piece of your paycheck and your data profile along with that Slurpee you just texted.

A huge amount of anti-social friction is imposed on the consumer in the name of convenience

Most people are unaware of the latest technology in debit cards that will allow them to transact in social currencies.  Vendors can issue electronic coupons directly to a customer’s debit card.  New social media applications allow people to exchange coupons from different companies among each other without necessarily converting them to dollars.  This scrambles the data, preserves anonymity, and escapes taxation.  Yet they can be just as easily redeemed for dollar denominated discounts at the point of sale.

The Social Value Game

Most people are also unaware of a new class of business methods being deployed in social media based on The Social Value Game developed by The Ingenesist Project.  The Social Value Game allows people to leverage their social influence around a product or service to attract coupons from companies willing to sponsor the customer’s social activity in their marketing strategy.  As such, social priorities will drive Wall Street priorities

A New Generation of Social Business Methods

When combined, these two technologies can vastly reduce the frictions of electronic commerce, reduce advertising, improve anonymity, scramble personal data and increase the security of transactions while introducing a strong bias toward social value in commerce.  Instead of encrypting the device, these technologies encrypt the currency. At the point of sale, coupons will enter an exchange pool and the customer will receive their discount.  In effect, they are selling their access and their data instead of having a gatekeeper sell it for them.

The Social Value Game

The value game is a social media business method developed by the folks at The Ingenesist Project in a dynamic application of social technology.

Most applications of game theory are controlled from in-house or deployed against a competitive landscape.  The Value Game is deployed external to the corporation and in a cooperative landscape where rewards are given to those who organize people around a “highly leveraged product” in valuable ways.

There are 5 elements to The Value Game

The first is what we call a highly leveraged product such as a conference, experience, convenience, ZipCars, or reunion – we’ll see that almost any product can be leveraged.

The next element is a secondary product vendor such as a hotel, restaurant, transportation, clothing, or equipment supplier – we’ll also see how almost any product can be deployed in the secondary role.

The third element is a consumer who seeks to minimize financial cost and maximize social value.

The fourth element is a 3rd party entrepreneur who is able to organized people in social networks and leverage primary and secondary assets in unique combinations.

The fifth Element is a true value calculator called the Social Value Index (SVI).   The SVI is the scorekeeper that calculates the actual value of the leveraged product after all of the discounts and social value factors are counted.

The game starts when everyone joins the same social network underwritten by a mobile electronic debit card platform and sets their filters for what information can enter (and to block out spam).  The highly leveraged product in the middle acts like a ball in play whose value is dependent on the interaction of the other elements.  Secondary vendors will deploy incentives into the field.  Third party entrepreneurs will organize people around the incentives and take social profits.  The Social Value Index will keep score.

Example 1: A ZipCar costs about 8 dollars per hour; this business model does not encourage social activity; it encourages fast shopping. Suppose that a person pays for the ZipCar on their debit card.  Local restaurants will be made aware of the purchase and then deploy coupons against the ZipCar to the buyer’s debit card. Next, a 3rd party entrepreneurs may improve the SVI by organizing a ZipCar swap so that the person does not have to leave in the same ZipCar that they arrived in and can spend more time shopping.  Another entrepreneur may organize events for families and friends that increase the passengers in each ZipCar, or by capturing any inventory from the community such as movie tickets or family experiences to deploy against the ZipCar.  After the event, the SVI updates the net cost of the ZipCar from 8 dollars per hour to, say, 1.42 per hour.  This is 80% savings on the ZipCar and 33% savings on a day out with the family over using their own car.

In effect, the leveraged product buys itself in a convertible social currency

Example 2: Suppose that a popular aerobics instructor has 40 students.  The local health food store may authorize her to give away 1000 coupons for 5% discount on store products.  In return, the aerobics instructor gets 5% of total purchased.  The health food store already spends 10% of revenue on advertising. It is in the instructor’s best interest to give the coupons to people who are likely to spend the most at the store.  After all, if 1000 people spend 100 dollars each, she stands to gain 5000 dollars.  The health food store stands to gain loyal customers without advertising. The aerobics instructor may maximize her profits by joining with a health food chef to teach classes in healthy cooking.  Or, she may join with a caterer, wedding planner, or hotel to supply an entire event for which she will receive social and financial value.  She may give them to colleagues who also become authorized to give away coupons – and she negotiates for a percentage of their output as well. She will become knowledgeable about the products at the store and talk about them with her friends.  She may even sell the face value of the coupons for cash since it is likely that a high bidder would also be a large customer for the health food store.  The Social Value Index favors this store, this aerobics instructor, and this social network – higher than competitors.  SVI registers with Search Engines and bargain hunters seek the Aerobics Instructor for deeper information and services.

Millions of applications will arise limited only by the imagination of communities not Wall Street

Gambling with Jobs

The US Senate recently blocked a measure designed to reduce the outsourcing of US jobs that many corporations pursue in the relentless drive to reduce costs.

Modern Globalization is a system

Globalization must be analyzed like a system. Data, Information, knowledge, Innovation, and wisdom are profoundly related in a system. If you take away one of the components, the others become worthless.  If you destroy one component, the entire structure could fail.

Everyone knows that data, information, knowledge, innovation, and wisdom are related.  If I corrupt the data, then the associated information, knowledge, innovation, and wisdom are also corrupted.  Likewise, if I eliminate any of these elements, the system fails.

Focus on Core competency – what core?

The standard argument for outsourcing is that knowledge workers are better allocated in innovation jobs so “we can better focus on our core – and heck, we can all save a little dough in the process”.  But when we outsource our knowledge economy, the innovation economy is choked off.    The knowledge economy is the source of the Innovation Economy.  The Knowledge economy is also the recipient of the information economy which transforms data and information into useful tools, ideas, and products.

Rate Of Change is Innovation

The rate of change of the innovation economy is directly proportional to the INCREASE not the OUTSOURCING of the knowledge economy.  This is the calculus of outsourcing.  If, on the other hand, it is in you best interest to keep a population poor, weak, and unable to organize into powerful collectives, then yes, outsourcing is an effective method.

Future of Banking

When I use the term “Innovation Bank”, people conjure up the image of a cheery place where anticipation reigns as starry eyed depositors arrange their intellectual property in neat cubby boxes, Patents fly like cash register receipts and companies troll the halls looking for a cure for their bottom line blues.

This is not exactly what we have in mind, nor is it too far off either. An innovation Bank is simply a knowledge inventory that contains knowledge assets that exists in the format of a financial instrument and can be deployed for the purposes of increasing productivity.  In the process, it makes 10X more of itself every time it is deployed.  It mints its own money.

The Innovation Banker

This is not much different than a financial bank. In fact, in the financial bank, everyone assumes the borrower has the knowledge to execute the business plan and the bank lends the money. Oh, by the way, the money makes more of itself  10X over (fractional reserve system) every time it is deployed.

With the innovation bank, everyone assumes the entrepreneur has the money to execute the plan, and the seek to borrow the knowledge. Other than that, they can be considered identical. The key is in the scope, depth, and format in which the knowledge assets live in a community as well as the ability to track and preserve the creation of new knowledge in a community.  An innovation banker is a knowledge banker

A Virtuous Circle

Together with the financial banking, these two system engage in the dance of the virtuous circle of innovation enterprise. Apart, they collapse into the swirling cesspool of eternal debt and infinite interest (pun intended).


Music by Phil Felicia

People accumulate a wealth of knowledge in their lives as they pass from project to project and industry to industry.  Each of our social, creative, and intellectual pursuits and exposures combines to form the person who we are and the contribution to society that we represent.

Your knowledge and experience also helps others predict what preferences you may have and what decisions you may make. Corporations, advertisers, banks, insurance companies, and politicians all want to know this and they will go to extreme and expensive measures to get it – why not just sell it to them?

Peace sells, but who’s buying?

Management of companies, little league teams, Rotary Clubs, even raising a family, is extremely valuable knowledge to a wide variety of situations. Civic service, spirituality, military service, and philanthropy provide a basis for a host of knowledge attributes.  Academic accomplishment, physical achievement, artistic expression, manual dexterity, and whole body coordination provides great insight to the application of all knowledge.  Physical challenges, grief, personal struggles, and the experience of injustice further add to the wealth of knowledge one accumulates in a lifetime.

Every person is unique with a different set of knowledge than any other; therefore, everyone has something to offer to someone else.   Each person’s combination of formal and informal education is valuable in it’s uniqueness.  With the proper system and incentives in place, trillions of dollars are on the table to bid for access to your knowledge.

The Den of Thieves:

The resumes that we post on Monster.com are woefully inadequate and so heavily gamed that predictive utility related to your future decisions and innovative capacity is severely compromised.

The credit score also measures past behavior by tracking negative events; many of which are outside the control of the subject such as a layoff, fraud, medical emergencies, etc.  Again, the credit score is quite useless as a predictor of future decisions and innovative capacity.

Now we have Social Media and the mad scramble to be visible in social media space.  The scourge of marketers, spammers, and fraudsters are close behind chasing your information that they are all too happy to sell to the aforementioned “clients”.

Take a Step Back … and get a grip

We are talking about your information that describes your knowledge attributes which predicts your preferences, your future decisions, and your innovation.  Yet complete industries exist to collect it from you for free, organize it, and sell it to others for a great deal of money.  There are 5000 job boards collecting resumes, 300 Million credit scores being securitized by Wall Street, and 12,000 social media sites aggregating your creative content, relationships, and knowledge attributes.

Join The Ingenesist Project:

The Ingenesist Project specifies a system where your knowledge attributes are expressed in a packet of code that you control, distribute, regulate, withhold and track as you wish.

The result is that you will be paid to learn, to know, to practice, and to participate in life as you wish.  It becomes in your best economic interest to produce exactly what you are best at, and have a talent for producing.  It will be in the best interest of corporations, marketers, Wall Street, insurance companies, and Politicians to support you in these pursuits so they can “farm” the knowledge today that will buy their products tomorrow.

COAL-articleLargeIn case anyone is wondering if Social media can drive Social Priorities  against Wall Street Priorities, they need not look any further than the cover of the New York Times. Here is a story from the August 31st edition about banks that step away from no-brainer money making business venture because of the social risks to their reputations and therefore, their bottom line.

It is obvious that new sources of energy will be hugely lucrative in the future – except when blowing up pristine Appalachian mountain tops or releasing vast CO2 emissions cracking oil from Canadian sands – both perfectly legal enterprises.

In the past, the struggle between those in favor and those opposed to, say, a coal extraction project played out largely in private and was heavily biased toward those with the deepest pockets. In the past, the developers had an advantage of vast money reserves to wage legal battles, political wrangling, and public relations campaigns against the lowly community action members. Now, this fountain of money may dry up in the future if banks step away, politicians become wary, and the public becomes increasingly informed of the true value of all alternatives.

“We’re taking a much closer look at a much broader variety of issues, not all of which are captured under state and local laws,” said Stephanie Rico, a spokeswoman for the environmental affairs group at Wells Fargo.

These dynamics are converging on something called a “True Value” Calculation. The True Value Calculation is the expanded ROI of a business venture which includes the positive and negative impacts on a much wider body of stakeholders in the sum total of viability. In the very near future, we may find that the True Value Calculation will become the rational basis of our democracy as social media aspires to the role of social vetting mechanism and politicians become increasingly irrelevant to anyone but each other.