March 12, 2009
Social Media is a demanding master with the uncanny ability to determine the absence or presence of checks and balances. As a self correcting market, what you do not say can have a greater impact than what you do say. Of Profit and Peril: There are great perils in getting social media wrong and great [...]
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March 1, 2009
Social media needs a definite product that the whole industry can rally around – that product is ‘communication’. Very few problems are created by improved communication. Most problems are solved by better communication. Communication improves information, knowledge and innovation. Solved problems are defined as innovations. It’s a simple matter of how we organize ourselves; like a creative industry or a control industry.
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