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The Monetization of Social Currency

by Dan Robles on August 5, 2010

In earlier articles, I described Social Media evolving into user-generated productivity in the new science called Social Capitalism.  A social currency will be required to represent ONLY real productivity, not simulated productivity.

Monetization means that social currency must be convertible with financial currency or accepted widely enough to stand alone across all phases of production.

What exactly will people produce in Social Capitalism and from what raw materials?

We know that buying a can of Tuna Fish at the grocery store is a very simple transaction.  This is because the institutions that support that transaction are incredibly complex;  there are catchers, processors,  banks, transportation, inventory, outlets, etc. – all are very complex pieces that need to integrated in order for that final transaction to be very simple.   |

Those same complex institutions must exists in Social Capitalism in order to ultimately make transactions in a social currency very simple and widely accepted so that one may eventually be able to buy groceries with it.

In classical economics, entrepreneurs deploy land.labor, and financial capital in various combination in order to produce stuff.

In social economics, entrepreneurs deploy social capital, creative capital and intellectual capital in various combination to produce stuff.

Now, what is the stuff of Social Capitalism?

WIKiD stands for Wisdom, Innovation, Knowledge, information, and Data.  Value in Social Capitalism is created by transforming one of these elements into another one of these elements.

For example: Transforming data into information creates value.  Transforming information into knowledge creates value.  Transforming knowledge into innovation creates value, and transforming innovation into wisdom created value.

We see this today

In social media bloggers transform data into information, people take that information and combine it with their own to create knowledge.  They get together with friends and share it creating new ideas that transforms their businesses.   This makes everyone wiser as they see the success or failure of their own or another enterprise.

All this value is being created there just is no way to express it in an economic paradigm except through some increasingly irrelevant association with Land Labor and financial Capital.

In WIKiD Tools, the word “Tools” refers to how each of the WIKID elements is related to each other.  You can’t have knowledge without information and you can’t have information without data, nor can you have wisdom without innovation.  If you take away one element you lose the others.  So these are all related.

On the other hand, you cannot create one without the others.

We can now say that wisdom is derived from trail and error, that’s innovation.  Innovation is derived from knowledge. Knowledge is derived from information, and information is derived from data, etc. These are the production “tooling”

Productivity:

The word productivity means all the stuff we can produce within a certain period of time.

So now we can say that:

  • The value of wisdom is related to the rate at which innovation can be produced.
  • The value of innovation is related to the rate at which knowledge can be produced
  • The value of knowledge is related to the rate at which information can be produced
  • The value of information is related to the rate at which data are produced.

On the flip-side:

Suppose a social entrepreneur wants to create value. They would simply look for high rates of change of information in a community.  That tells them value is being created and all they need to do is transform that information into knowledge and they will enjoy a profit.

If the social entrepreneur sees a diverse group of people getting together to share their knowledge about something, this is a big red flag that value is being created and all they need to do is transform that information into knowledge and they will enjoy a profit.

…Etc.

The Monetization of Social Currency:

This value can be measured sincee Internet analytics record all the required data and their time functions.  Analytics can tell the entrepreneur what information is aggregating and where. Entrepreneurs can determine  that diverse groups people are getting together at Conferences, Meet-ups, and Social Media Clubs.

Now, Geolocation will accelerate innovation as people populate the last mile of social media.  Deep web search engines are mining data at an unprecedented degree of relevance and inter-connectivity – all of it is measured with respect to time.

Done.

With WIKiD Tools, we have an extraordinarily powerful algorithm for creating,  measuring, storing, and exchanging value that we can represent with a social currency.  Since social currency represents real productivity (as opposed to Simulated Productivity) it can therefore be fully convertible to financial currency.

Please Vote for The Ingenesist Project to present at SXSW 2011

The Ingenesist Project specifies an Innovation Economy built on a platform of social media as the next economic paradigm.  60 minute solo presentation in the advanced technical track.  Your help is deeply appreciated. All comments welcome.  Material based on video series here

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Trading Money in for Value

by Dan Robles on May 14, 2010

Money is a convenient way to store and exchange value. Unless the world enters into a free trade agreement with Martians, Earth is the physical boundary of all existing value.

No matter what a monetary currency is called or how it behaves in the financial system, by definition, it can never represent any more than the value that exists on Earth.

Value is reflected by  ”Market Capitalization” of corporation, Roads, Bridges, infrastructure, armies, education, food, real estate, and all so-called tangible things. Intangibles such as human resources, public assets, and shared natural resources are only valuable to the extent that people depend on those resources for survival. Not surprisingly, “tangible” means all things that can be controlled and “intangible” means everything else.

However, if you look at how all value is created, it all eventually boils down to human knowledge.  All control and influence over human knowledge boils down to the individual. All Value on Earth is stored between our collective ears.  In order to fully assess the global financial system, there must be a corresponding global inventory of human knowledge.  There is no body of any influence in the world proposing this as a means of defining solvency.

Meanwhile, the social media revolution is slowly introducing a global knowledge inventory to financial markets with effects that are becoming increasingly profound. In case you have not noticed, money no longer represents value, it represents the control of value.  Social media is disrupting who, what, when, where, and how all the value can or cannot be controlled.

With every new exotic financial maneuver, the monetary currency becomes increasingly divorced from the value of human productivity.  With every new advancement in social media applications, human productivity is becoming less controlled by money.  Watch the news – the battle fields are all about who what when where and how someone can control what is between your ears.

Not surprisingly, governments, marketers, advertisers and even academia are the first and most public victims of losing control of their message.  Their message is being re-written by forces outside their control.

This is serious – Don’t let anyone try to convince you that the value of social currency is not hedging the value of financial currency.

Today, we are on the cusp of the greatest revolution that the world has ever known. The control of money may go to the banks but the control of value will not.  It will happen when people decide it will happen.  Perhaps they already have…2012 anyone?

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To Accelerate Serendipity, The Whuffie Factor

May 13, 2010

In Tara’s book, Whuffie is roughly synonymous with ‘new’ social capital – a hugely complex financial instrument that is currently emerging before the eyes of all practitioners of social media. In 2010, almost everyone still struggles to articulate social capital with a 1999 vocabulary of new conversations living in old financial markets

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Social Currency and Anonymity

April 24, 2010

I am astonished that people willingly and freely give up huge volumes of information about themselves when they really don’t have to. In earlier times, marketers and advertisers would pay a great deal of money for far less information that people give them for free. People do not understand the value that is stored between their ears or how easy it would be to set up an alternate economy that trades in social currencies.

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Is a social contract legally binding…and who cares?

July 13, 2009

The Ingenesist Project posits that trillions upon trillions of dollars worth of value that is being transferred to social media from a legacy economy stifled by insurmountable debt. These numbers are indeed spectacular because they account for the value “lost”, and most importantly, the calculations provides clues on how to “find” it again.

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The New Economic Paradigm; Part 5: The Entrepreneurs

April 9, 2009

There is no shortage of entrepreneurs in this world. 6 Billion of them wander the Earth looking for assets that exists at a low state of productivity waiting to be elevated to a higher state of productivity.

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The Next Economic Paradigm; Part 4: Institutions

April 7, 2009

In this module, we will discuss the institutions in social media that could keep an Innovation Economy, free, fair, and equitable.

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The Next Economic Paradigm; Part 3: Knowledge Inventory

April 6, 2009

Most companies have an inventory of every nut, bolt, rivet, or panel that they need to build something tangible. In innovation economy, we will need to have an inventory to assemble knowledge assets so that we can build something tangible

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The Next Economic Paradigm; Part 2, Currency

April 5, 2009

Everywhere people are trading information and ideas with each other at an incredible rate. All of this information adds up to something because obviously things get built and stuff rolls off the assembly lines. People act on information obtained from each other to produce things.

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Finally, A Definition for Innovation

December 5, 2008

[In earlier post we identified the 5 essential elements of a market economy. What would be the currency of an innovation economy? Currency is anything that serves as a medium of exchange, a stored value, and a standard of value. Basically we are asking; What are those things that people are out in the World [...]

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A Few Predictions for the Innovation Economy

September 18, 2008

Social Network will become the corporate structure of the future. They will spit out start-ups at an astonishing rate. The “resume system” will be banished forever possibly earning the title of the cruelest human invention since the lobotomy. The University System will be challenged – the relevance of the college degree will be questioned in [...]

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The Capitalization of Knowledge – Innovation Bonds

September 18, 2008

With a computer readable knowledge inventory, local communities of practice, a percentile search engine algorithm, and the virtuous circle of finance, then future innovation cash flows can be predicted much more accurately and with far lower risk than with, say, the venture capitalists acting alone. Were risk is predictable, cash flows are predictable and the [...]

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The Capitalization of Knowledge – The Virtuous Circle

September 18, 2008

We have set up a new game for entrepreneurs to play called Innovation Economics. We have defined a currency and an inventory where knowledge is visible outside the construct of the corporation – and resident in social networks. We have also described a way for entrepreneurs to visualize the knowledge asset and the supply and [...]

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