As an Engineer, my respect for the Advertising/Marketing/PR, as an industry, is diminishing daily. I see what is gorged behind the curtain and I see what is reguritated in front to the curtain. The degree of hypocrisy defies social responsibility.
The value of conversations is real, clear and present – especially in the actions of those who profit wildly from them. I saw this in the negotiations of NAFTA when it was clearly in the best interest of the some negotiators to keep engineers poor weak and disorganized.
Suppose that 50 Million professionals employed in the United States with average salary is 70,000 per year. Suppose that they change jobs 3 times in their career and that the cost of placement is 30% of salary, or $21,000 dollars per placement. This equals 3 Trillion Dollars in Churn costs
The human resources department is responsible for matching a knowledge surplus to a knowledge deficit through the hiring process. Fortunately for them, there is no knowledge inventory in society and managers don’t necessarily know what they want.