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Ingenesist Project

The Ingenesist Project posits that trillions upon trillions of dollars worth of value that is being transferred to social media from a legacy economy stifled by insurmountable debt. These numbers are indeed spectacular because they account for the value “lost”, and most importantly, the calculations provides clues on how to “find” it again.

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Suppose that 50 Million professionals employed in the United States with average salary is 70,000 per year. Suppose that they change jobs 3 times in their career and that the cost of placement is 30% of salary, or $21,000 dollars per placement. This equals 3 Trillion Dollars in Churn costs

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It is only a matter of time until professional contacts will be for sale. The problem is that the ROI (return on investment model) is such a poor valuation tool for social media.

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