knowledge asset

Advertising in the Age of Social Capitalism

December 31, 2008

The recipe for selling great products and to great customers in the age of Social Media resides first in helping people find their highest talent and passion.

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The Tangibility of Knowledge

November 9, 2008

Knowledge Tangibility should be the most important conversation in Social Media circles given the current financial situation in America. I lived through financial devaluation in another country and the effects were crushing: after the run on the banks, there will be a run on Walmart.  People will buy TVs, small appliances, shoes, and useful stuff [...]

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Social Enterprise; The Vetting Mechanism; #1

October 26, 2008

I read many articles with rants like “all this social network stuff is cool – but show us the money”.  Innovation Economics offers a way to see new markets and new businesses that are currently hidden by “the old way” of doing things.   This article is part of a series called ‘Business Plans of [...]

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The Innovation Bank

September 18, 2008

So now, what are the entrepreneurs going to do with this percentile search engine? Entrepreneurs wander the earth looking for valuable things that are being used at a low level of productivity and they move those assets to a higher level of productivity and then pocket the difference, called profit. Think pet rock, condo conversions, [...]

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The Percentile Search Engine

September 17, 2008

The Percentile Search Engine is a way of using a computer to make predictions about all types of combinations of knowledge Assets. Conceptually, the percentile search engine is where all of the equations that we use to analyze financial assets are now applied to knowledge assets. The main characteristic is that the Percentile Search Engine [...]

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