last mile of social media

The Future of Social Currency

by Dan Robles on November 16, 2010

The Branded Debit card has long been a staple of the vanity financial services industry.  Having your favorite football team, alma mater, or non-profit proudly displayed upon your purchasing prowess is a clever offshoot of those printed checks of days gone by.  Now, in the age of social media, YOU are the brand. Your product is your information and the information that passes through your social graph.

Self-branding

The most valuable asset is not who you’ve known in the past – many of those relationships are played out.  Rather, it is whom you will know in the future.   Your future connections are where all new innovation will be valued – all the decisions that are yet to be made and all the intentions yet to be acted upon. The only metric that can accurately predict this is your knowledge inventory; what you know, what you are talented in, and what you enjoy doing.  You are the future maker.

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Create 9 Million Jobs with Innovation Bonds

by Dan Robles on September 10, 2010

Another approach for spending a Trillion dollars (backed by debt) would be for the government to issue innovation bonds (backed by innovation) to fund new innovation enterprise. Surely the World still greatly admires and respects American Ingenuity (social capital, intellectual capital, and creative capital) especially in the age of social media and would likely buy such a financial instrument, if not to copy, improve, and outsource on it later.

The final frontier; your backyard

The Last Mile of social media is a vastly unexploited resource with an astonishing wealth creation potential. The Ingenesist Project (TIP) specifies a structure for an innovation economy through the application of 3 simple web applications deployed to social media that will ignite “The Last Mile”.

Already, people use social media to harvest great ideas from around the world. The Ingenesist Project will enable global ideas to be applied in local economies throughout our communities.

Running Numbers:

The sweet spot for Last Mile social media is (2-6) people living within a (1-6) square mile area. Assume an average entrepreneur density is about (1) person per square mile. The United States is a little more than (3) million square miles. If only (3) of the thousands upon thousands of potential applications of Last Mile social media were implemented across the country, then (9) million jobs would be created.

Dan’s List; Leave a Tip

Here is a list of (10) hypothetical business ideas that a buddy and I dreamed up over lunch using TIP methodology for inducing an Innovation Economy. Each of these ideas has a working revenue model.

1. Zertify: This company is a last mile/vetting social media application where neighbors “Zertify their Zillow Zestimates”.
2. Start Up Neighborhood (SUN): is a last mile social media application where neighbors get together to innovate and create new businesses.
3. ScatterWatt: is a last mile social media application for decentralizing power generation aggregating local clean power generation systems (rooftop wind, solar, greenery).
4. ComPrac: is a last mile/vetting application of social media that forms and organizes communities of practice for the purpose of mentorship and cooperation in innovation.
5. CombinePac: is a last mile/vetting application of social media that combines communities of practice strategically for the purpose of tangential innovation
6. TopUse: is a last mile social media/vetting application that makes best use of already disturbed lands saving undisturbed lands from exploitation.
7. CodeVitae: is last mile/vetting service that translates CVs and job descriptions into universal decimal classification system for computerized analysis, normalization, and improved allocation.
8. Proximizer: A last mile social media application that reallocates knowledge assets for best proximity to home space for carbon credits.
9. CarbonCops: is last mile social media application to register, certify, and implement carbon savings ideas.
10. VetBucks: is a last mile/vetting site for the verifying expenditure of public funds.

Improving Information for Fun and Profit:

The degree to which information is improved in a market is the degree to which the innovation adds value. As such, monetization becomes a relatively simple matter. Furthermore, the options that are created will have a multiplier effect in the communities as neighbors learn what knowledge assets are available with which to cooperate in their communities and where their knowledge assets can be deployed productively. New ideas generate more new ideas as the markets will seek to fill in the blank spots and support more structure for innovation economy.

An Endowment for their Grandchildren:

While the leadership elders are to be respected for their wisdom and accomplishments, they have very little comprehension of the economic growth potential of social media. It is understandable that they may overlook this opportunity. The capitalization of social media lays in the hands of the young people who know exactly what to do if given the opportunity. Why not give them a shot at getting the books in order? Call it their inheritance.

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Gowalla and Foursquare: Money is as Money Does

March 21, 2010

Money happens because people happen, not the other way around.
Wall Street has no idea what’s knocking at their door with the emergence of a new class of Social Media Applications that incorporate geolocation strategy.

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A Local Currency Primer; Comfort Dollars

November 2, 2009

As more corporate and governmental institutions fail to meet the needs of society, people will need a currency that they can trade among each other. If the dollar fails, the need will be dire.
The difficulties that will ultimately limit such enterprise is the inability to capitalize and securitize a social currency.

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