Wall Street talks about a Basket of Goods. The UN talks about a basket of Currencies. What would Madison Avenue say when Main Street coverts your baskets of goods with their basket of social currencies?
Here is a simple business plan that will screw everything up.
Suppose that a pool of advertisers in a single industry (yup, competitors) all throw 10% of their advertising budget into a basket. Now, suppose that money is distributed among a basket of the top 10% most active social media mavens (bloggers) based on their rankings related to the affinity segment.
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