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next economic paradigm

Coupon Search Engine – Are You Worthy?

October 9, 2009

What if many companies dropped their advertising spend into a several different buckets of cash representing various lifestyle segments? Now, suppose that the cash was distributed to social media mavens corresponding to their social media reach in the lifestyle segments. The advertisers and the amounts contributed to the buckets are fully disclosed. The Social Media mavens are compensated by their Alexa rankings – again, fully disclosed and objective. The Social Mavens are simply paid to blog their lifestyle experiences with no contract or commitment to any brand, nor retribution for any assessment – just like always.

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1,000,000 More Become Invisible, Powerless, and Marginalized

October 8, 2009

Millions upon millions of Americans are now wondering how they are going to safeguard the health and welfare of their families and property. As these people lose their “money” they become increasingly invisible, powerless, and marginalized – except for one single, solitary, beacon of earthly influence. Social Media.

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The Six Discovery Skills for Innovators

October 5, 2009

Harvard Business Review contributing editor Bronwyn Fryer conducted a six-year study surveying 3,000 creative executives and conducting an additional 500 individual interviews. During this study she identified five “discovery skills” that distinguish them (reference article here)

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Dollar Pressures Force Talk of New Currency

October 2, 2009

We predict that the structure for an innovation economy will be built on a platform of Social Media where conversational Currency is the currency of trade. We admit that this is a far cry from a declaration of government foreign or domestic, sorry about that. We also admit this is a far cry from what Corporations, Banks, Insurance Companies and traditional media barons would espouse, Ooops.

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The Winners of War Write the History

May 20, 2009

Even in the age of Social Media, the tenet holds fast; the winners of the war write the history. The purpose of education is greatly expanded and the value of education is multiplied many times over. The teacher will become the ultimate entrepreneur.

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The Second Impression of Social Media

May 7, 2009

As we move away from the ROI valuation model for social media and adopt a more dynamic ‘options’ analysis, a different picture emerges. The next economic paradigm will emerge as a function of people exercising their options.

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What is the ROI for Social Media?

May 5, 2009

Fortunately, the true visionaries of the next economic paradigm are increasing in numbers and rapidly moving away from the ROI model into something far more valuable simply by asking the serious questions……

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You Are The Algorithm

May 4, 2009

Google cannot organize knowledge because knowledge exists only within the consciousness of a person. Instead, busy little Google spiders scour the Internet looking for high rates of change of information and they use that as a proxy for “knowledge”.

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The New Economic Paradigm; Part 5: The Entrepreneurs

April 9, 2009

There is no shortage of entrepreneurs in this world. 6 Billion of them wander the Earth looking for assets that exists at a low state of productivity waiting to be elevated to a higher state of productivity.

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