options

New Economies; May The Best Street Win

by Dan Robles on September 7, 2011

The great dream for new economies movement is that Wall Street has finally met its match from the vast interconnected social systems that now dominate communication, organization, and commerce.

The problem is that no matter what the New Economies Movement comes up with, Wall Street will capitalize it, commoditize it, securitize it, and sell it back to us for the price of our communities.  Then they’ll build derivatives and options around it and wrap it all up in a nice hedge fund that transfers all risk back to us.   The Street always wins.

So why can’t we do what Wall Street does?

At Social Flights we believe that we can provide 10,000 jobs across the United States by letting people sell options on aircraft seats.

How would this work?

The Hub and Spoke system consists of about 30 major airports in the US that act as hubs.  The rest are spokes and many smaller cities are barely served at all.  So unless you are flying between two hubs, you will always have to catch a connection, waste time, and incur social expenses.

For the price of a typical airport lounge bar tab, a traveler can buy an option to fly a private jet non-stop between their destinations.  An option is the right without the obligation to take a position in the future.  The option would be convertible, transferrable, and may even be exercised on a wide variety of schedules.

Calling all unemployed entrepreneurs 

Suppose that I saw a listing on Social Flights for a private jet flight from Boise Idaho to Colorado Springs taking place in three weeks and costing 300 dollars.  Since I know a lot of people in both cities, I can either use the ticket myself, or I have 3 weeks to sell it for, say, 500 dollars.

This is a bargain because there are no non-stop flights between these two cities and airline prices tend to increase as the departure date approaches.  The private jet can do the trip in two hours whereas the commercial airline would take 8 or more hours. I could buy an option on that flight for, say 30 dollars and resell the ticket for a $170.00 profit.   If I cannot sell the ticket, then I can use the ticket, convert it to another option, or lose my 30 dollars (just like the bar tab).

I am a Capitalist

In effect, I am rewarded for my size and quality of my social network.  I am rewarded for my ability to research in the Internet to find likely prospects who would seek to travel at a time savings.  I am rewarded for my knowledge, associations, professional skills, and ability to analyze data and organize people.   I am rewarded for finding arbitrage opportunities in an inefficient industry.  I buy low and sell high – I am a Capitalist

While this may not seem like a large impact, if 5000 – 10,000 people make their living trading Social Options, the market will shift.  If Social Options can be created for aviation inventory, they can be created for all inventory.  For the exact same effect as a Groupon, people can trade options on goods and services while hedging against Wall Street and restoring community Values.

Don’t just change the game, change the street that it is played on….

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Are Airline Pricing Schemes Antisocial?

by Dan Robles on March 31, 2010

santa-planeOne of my favorite video program on the web is Dr. V’s (Amy Vanderbilt) Trend POV broadcast live on Friday’s at 2:00 pm EST/11:00 am PST. In a recent program, Dr. V exposes the trend in commercial airlines toward option based pricing.

The poster child for ancillary fees is none other than Ryan Airlines for going far and beyond the line of duty in treating their passengers like, well, how one would treat a mushroom, I suppose.

We award RyanAir the Self Tending Mushroom Award (or STeMie) for relentlessly innovating new ways to charge passengers so that passengers are charged less”

TrendPOVCover_300x300Savvy RyanAir passengers can choose from an extensive menu of priced options including the following:

  • Check-in online (mandatory)
  • To check in at the Gate (alt mandatory),
  • To pay for your ticket (mandatory),
  • Have priority boarding,
  • Take your infant with you,
  • Check one bag,
  • To check a second bag,
  • To take your infant’s equipment with you,pic
  • Take sports equipment with you,
  • Take a musical instrument with you,
  • Change your flight,
  • Change the name on your ticket,
  • Print another boarding card,
  • Check bags that are more than 15kg,
  • Carry your own checked bags to the plane (mandatory),
  • Eat, drink or use the toilet in-flight (proposed),
  • and many more. “

The best one is being charged for checking in. Hmmm, that means you are paying them to pay them!” (ed. Yikes)

Soaring With Eagles, Flying With Fish

Steven Frishling from www.flyingwithfish.com is one of the most respected commercial aviation bloggers and travel strategists in the country. Dr Vanderbilt interviewed “fish” on her program for his many insights. He reveals more interesting facts as well as important ways that Social Media can reverse the trend of what he calls “unbundling”.

FWF founder“People shop airline tickets by base price but by the time all of the [mandatory] options are factored in, there is not much of a discount after all”.

Putting the “anti” in social

Another disturbing trend is the transfer of expense to the passenger. Airlines will often negotiate lower landing fees at a minor airport further from the hub and then the traveler needs to ride a bus for several hours to get to the hub airport.

There are many example is the market where unbundling of fees is quite typical. We see in happening in the extended warrantee we are offered on all types of appliances. We see in premium on perceived features such as popular colors or “stainless steel” appliances. Many companies may be looking to expand the practice. However, the experience of commercial airlines lends a cautionary tone to those considering ancillary pricing as a profit center.

Predictions for the Future

Steven Frishling predicts that there will be a schism in the industry, some airlines will take on the race to the bottom with ancillary fees and others will realize that every angry customer is an opportunity to migrate to a superior travel experience.

Charging is obnoxious – every hit hurts. In fact, Expedia makes the majority of their fees off everything except airlines, why can’t airlines?.

Steven suggests that the opposite of bundling – integrating hotels, taxis, sponsors, etc even using frequent flyer miles – is a the best way to improve the experience of flying. Airlines should provide targeted portals, build sponsored content, attract sponsor revenue, supply hotlinks, etc. All of these are clever ways to derive revenue without alienating passengers.

All this “cost-saving” of ancillary pricing can quickly become a huge liability as competitors come along with comparable prices and superior service. Social media is proving to be an excellent tool for reaching out to passengers and understanding the needs. This allows them to package features smartly, unbundle fees in a way that adds value to the experience, not by squandering trust and respect at every opportunity.

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Calculating The ROI of Social Media

January 18, 2010

This video introduces a new way of looking at social media valuation. People find value in social media otherwise they would not do it. How is that value expressed as a financial instrument? If you engage your clients in the same currency that they are trading among themselves, the greater the likelihood you will realize the value of the new media phenomenon.

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Is a social contract legally binding…and who cares?

July 13, 2009

The Ingenesist Project posits that trillions upon trillions of dollars worth of value that is being transferred to social media from a legacy economy stifled by insurmountable debt. These numbers are indeed spectacular because they account for the value “lost”, and most importantly, the calculations provides clues on how to “find” it again.

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The Vicarious Search Engine

July 7, 2009

This is how the innovation economy must play out. People must control, regulate, anonymize, and manage their own knowledge inventory. If only they could see their world through the entrepreneur’s eyes – perhaps they need a vicarious search engine more than anyone.

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1.3 Trillion Dollar Professional Contact Market

June 30, 2009

It is only a matter of time until professional contacts will be for sale. The problem is that the ROI (return on investment model) is such a poor valuation tool for social media.

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The Currency of Transformation

May 19, 2009

Information, knowledge and innovation are distinct phases of human intellect which are profoundly related. The vehicle for transformation across these phases is the “conversation”.
The next economic paradigm will introduce thousands of convertible currencies in the form of infinite conversations. Those currencies will be converted in infinite combinations for infinite applications each time adding value.

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To Awaken a Giant

January 23, 2009

“Our workers are no less productive than when this crisis began. Our minds are no less inventive, our goods and services no less needed than they were last week or last month or last year. Our capacity remains undiminished”. – Barak Obama . The gloves are off: Mr. Obama’s statement is profound; in a single [...]

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Tangible Knowledge; Options and Contingencies

November 19, 2008

In order for knowledge to become a tangible asset, we need to come to grips with the fact that human knowledge is fluid and mobile, whereas a condo or a piece of machinery is static.  A machine can’t walk away if it does not like their management. With knowledge assets, the typical “Return on Investment” [...]

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Social Enterprise; Innovation Clusters

October 29, 2008

Innovation clusters are all the rage in regional economic development circles.  Actually, they are “industrial clusters” because several companies in similar industries collocate in the same geographical area.  The industrial cluster then attracts supporting industry and often causes the migration of educated and motivated people to the prospect of jobs.  I suspect the ‘innovation’ moniker [...]

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