Think Bigger. Aim Higher. Go Further.

Month: September 2014

Introduction To Curiosumé

(Editors note:  We are publishing the documentation and tutorial for the Curiosumé application for review and comment)9233187-large

Introduction To Curiosumé

Curiosumé is an open source specification for the analog-to-digital conversion of knowledge asset objects.  Designed as a system to replace the résumé as a means for describing the interests, skills, and abilities of people, things, and ideas —  it functions as a personal digital API for the trade and exchange of actionable knowledge.

Since semantic knowledge assets are machine-readable, they generate matches, proximity measurements, relevance and importance rankings, and predicted probabilities of various outcomes.  As such, the economics of “intangibles” becomes computable and meaningful.

By activating knowledge assets within an economic system, social entrepreneurs may readily trade and exchange intangible assets much as they do with tangible assets.   Curiosumé facilitates trade of intangibles through a unique distributed network of objects and assigned attributes.

  • Ownership of one’s Personal API
  • Anonymity until point of transaction
  • Deploying multiple personas
  • Combining multiple personae
  • Imaginary personae
  • Measuring proxies for economic output, matching, assessing, scenario testing
  • Anonymity and privacy

Use Cases:

The use cases for Curiosumé will be a numerous as the number of entrepreneurs who can articulate the protocol in a market.  Since Curiosumé eliminates “Competition” from the onset,  there is little or no economic incentive to lie, deceive, or cheat.  This allows the market an opportunity to defer vetting mechanisms to downstream applications that can compare (for example) a submitted persona against a control personal as a cryptographic key to unlock a transaction or block chain, etc.  In essence, making cheating too expensive to sustain.

  • Individuals may overlay their own persona on any dataset to visualize and discover adjacencies, paths, and connections.
  • Individuals may interact with the web using a Personal API
  • Protegé and Mentors may find each other in close proximity in community or within an organization.
  • People with special skills can find worthy and productive collaborations in communities or within the organization.
  • Trade in knowledge assets is facilitated through “anonymous until point of transaction” protocol.  People will provide better data knowing that they have complete control over their personal identities.
  • Build Social Currency; multiple personas may combine Curiosumés to establish the knowledge inventory for a team or to discover the probability that a group of friends may produce any mutual affinity efficiently together.
  • Any product or service may be described in Curiosumé format and compared to a community listing to discover customers, partners, and employees.
  • Curiosume data is pre-normalized allowing any user to make predictive assessments about any collection of personas relative to a project, product, event, itinerary,  or interaction with any physical asset.
  • Cryptographic; a personal API may be used as a private key in unlocking smart contracts on the block chain protocol
  • Toll Booth on Big Data; marketers, employers, or data aggregators would pay individuals for access to their persona.
  • Instead of advertising to a demographic, marketers may identify specific knowledge assets and may offset prices based on the social values or proclivities of the persona.
  • Economic development agencies can take a knowledge asset survey of a region to identify what institutions or industries they have a strategic advantage.  Or, they may retrain or import specific knowledge assets in order to grow into new industries – with great precision.
  • Philanthropic  institutions can assess need and impact prior to committing to directed giving by assembling strategic knowledge assets around a specific philanthropic goal.
  • Corporations may assess their ability to enter a develop a new products or enter a new market based on a Curiosumé survey
  • Competitors may assess the ability, and cost to defend against their competition disrupting a new product initiative.
  • Corporations can better tailor their products to what customers actually want to buy rather than trying to “market” what the company already knows how to produce.
  • Corporations can make hiring vs training decisions with better clarity based on a Curiosumé survey.
  • The college “degree” system may evolve in favor of boutique personas designed for innovation in an industry.
  • The financial industry (from the NYSE, Banks to VC) can determine the probability that a company may be able to execute a business plan given their Curiosumé survey
  • The Insurance industry can mitigate risk exposures by assuring that the right collection of knowledge assets are deployed to, say, a construction project.

Time to Kill Social Media

Kill Social MediaSocial Media is dying and it needs to be put out of its misery ASAP.  I have been in the social media space for many years and while much has happened, much has been lost.

There was a dream we all had in the earlier days that ‘user-generated content’ would evolve to ‘user-generated productivity’ and social priorities would change. The funny thing about economics is that nothing economic can happen until two or more people physically get together in time and space and make something valuable for each other.

I have seen this over and over in my own businesses. The Ingenesist Project (TIP) has global reach, high the engagement of important people, and a fair amount of notoriety – but after nearly 10 years, 500 blog posts, 60 videos and dozens of conference appearances, TIP has not generated a single penny of revenue.  But I’ve met hundreds of wonderful people many who have become close friends.

On the other hand, Coengineers is only a few years on and gets twice as many website views, we’ve toppled shady contractors, and publish an extensive catalog of engineering means and methods, and saved many shared asset communities from financial peril. But it is not until I physically walk into society and ask people face to face and ask “How can we help you?” that Coengineers generates revenue…. and, then we do generate revenue.  And I’ve met hundreds of people many of whom have become close friends.

Linkedin is worthless. Facebook is criminal. Google is downright creepy.

Again, nothing economic happens until two or more people get together in physical space and time to make something useful for each other. Yes, I know that software can be produced oceans apart, but what is that software about? It is always about something that happens in the physical space. It MUST eventually touch the ground somewhere in order to have an economic outcome to convert back downstream.  Big Data wants those relationships, they want them badly, they think that they should own them.  That is where the value is and Big Data wants to scale it.

ROI Rage

Nobody has ever been able to produce a reliable ROI on social media. It’s easy to get people to talk about something, but it is difficult to get people to buy something. Enter Big Data. According to Josh Sinell, VP at Merkle, “It’s [now] about determining what data we need to make something measurable and valuable happen, and then using that data to craft a strong offer, and delivering that offer when and where that customer is most ready to receive and act on it”.

The implications of this statement are horrific (“Shock and Awe” comes to mind). But we can also look at it as a business opportunity – marketers are willing to pay dearly for clean data from anyone who can harness it. So what if we the people could harness our own data and place a big yellow tollbooth on the Big Data Superhighway?

Turning out the lights 

Curiosumé creates a public key inventory of all the things that people need. Then you create your decentralized private key representing your relationships, which you control. By looking at either key, some global data may be attainable; mostly the the stuff that serves society in general. However, your personal data is encrypted until you – and only you – combine your private key with the public key, then the secrets within are revealed.   This would effectively shut the lights out on Big Data. If they want to see your data, they will need to pay you directly for it.

The famous prophet Mitt Romney once proclaimed, “Corporations are people, my friend” But little do many of us realize that people are corporations too. So go ahead, kill Social Media.  Society may simply reorganize into something else, the sooner the better in my opinion.

 

 

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