People always ask me how The Value Game will work and how The Value Game will scale, and how The Value Game will make money. These are great questions, albeit straight from the b-school crib sheet; good questions nonetheless.
At first glance, The Value Game as we are deploying in Social Flights looks like a rich kids party barge. The idea is that people can share an airplane just like they did with that stretch limo on prom night. Yes, the idea is the same – the jet is a shared asset and status on prom night is special.
The Value Game also produces a lot of very important data that is owned by the players. So when the passengers arrive at their destination, their data can now transform the hotel into a shared asset. As such, a new Value Game plays again. If the players own their data, and they only share it with the other players in the associated Value Game, they can command substantial value for the collaborative purchase of hotel rooms – or any shared asset.
Likewise, the players will need restaurants, tour guides, golf courses, concert tickets, entertainment, etc. Their data – if they own it – is their discount coupon…like a Group Coupon, except relevant to the need and exercisable on-demand. By the time the trip is over, their Value Game data can result in hundreds or thousands of dollars in discounts for the individuals in a travel tribe if, and only if they own their data.
The next time they want to take a trip, their data is not only a discount coupon; it becomes a passport to opportunities that money cannot buy. In the End Game of the Value Game, data are the shared asset. This works if, and only if people own their data and they can share or restrict it from view of others.
Seriously, think about that for a minute.
You give your data away for free. Companies collect this data and they have no intention of sharing it with you. Data is a multi-billion dollar industry. Why?
Aren’t most life lessons about figuring out who is NOT playing The Value Game and avoiding those people and situations?