You don’t need to know Calculus to catch an Apple. Not surprisingly, when I tell people that The Value Game is a multi-agent algorithmic game derived from a 5-order differential equation – their eyes immediately glaze over … as if I just hit them over the head with an apple.
In Practice, value games are extremely easy to create and once the observer sees how easy it is to envision value games, a whole landscape of opportunity opens up before their eyes in that proverbial Ah Ha! moment of the entrepreneurial spirit.
In this post, I will try to explain The Value Game in the simplest words possible, but be forewarned; you can’t read a blog post about riding a bicycle and then hit the tracks on one. The same is true for The Value Games – practice, iterate, start again, iterate, practice, etc.
All value games must start by identifying a tangible asset that people share. This could include a building, a road, a school, a teacher, energy production, food production, etc. Or it can be a car, bicycle, lawnmower, civil service, or anything that can exist in a modern market. A value game can also be build for a corporation or a department within a corporation. If people share it – then it can become the object of The Value Game.
The next step is to identify all of the people for whom it is in the best interest that the asset is preserved rather than consumed. For example; a fitness trainer could be an asset to a community in a value game. Obviously, the people seeking fitness would benefit from the asset, however, so would health food markets, clothing stores, health insurance providers, sports equipment vendors, recreation purveyors, employers, and even extended family members.
Driving Economic Incentives
The local Whole Foods Store spend 20% of their revenue on advertising and can realize a net gain on subsidize the Value Game. Clothing Stores compete vigorously for customers, insurance companies profit from lowered risks, Ski Slopes, bowling alleys, and sports equipment manufacturers all benefit from the preservation of the healthy and active community. Most players would be more willing to support the aerobics instructor than pay taxes or jump into bed with Facebook because their taxes would become more relevant and their Facebook exposure would become free as a result of supporting one aerobics instructor.
The next step is critical:
Today we build websites for people, products, “influencers”, and ideas. Media barons build social networks around advertising, and companies violate people’s privacy to steal their information for direct targeting. This is oppressive and destroys social value – it does not create social value.
Instead, we must now build the social network functionality around the shared asset – not the people who share the asset. This is the critical missing piece to the next level of value creation.
Now, as all of these players interact with the shared asset, they will be interacting with each other to preserve and improve the asset because it is in everyone’s best interest to do so. In this process, they create something called “social value”. This is a broad term that includes all of the most desirable aspects of social media; influence, resilience, activism, trust, cohesion, co-creation, knowledge, innovation, and wisdom, etc. These things cannot be bought at any price. Yet, in The Value Game, social value converts back to financial value as more assets are pulled into the game or as various games begin to merge. A virtual circle is formed creating “New and Abundant Value” as everyone seeks to maximize their benefit in relation to the shared asset.
This is the new Capitalism.
There are literally infinite ways to play The Value Game – as there should be. Each person’s unique knowledge inventory qualifies them for their own value game and subsequent prosperity. All of the social media tools exist today. The art and science of social networks applies directly. Existing financial and accounting systems can articulate the Value Game profits at the bottom line. The Value Games can be deployed by anyone and merged with other value games organically. Value games can be iterated continuously.
The Ingenesist Project is a pioneer in the development and creation of value games. We have deployed Value Games in industries as diverse as Aviation, Construction, and Education. Let us show you how to build Value Games in your community, institution, or corporation.