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Decentralized CRM With Curiosumé

Photo credit: New York Times

(Photo: New York Times)

Modern CRM (Customer Relationship Management) emerged from the boiler rooms of corporate sales departments. They needed a way to keep track of contacts, leads, calls, and ping schedules.  Soon they added client information like DOB, Spouses name, neighborhood news, etc.  The customer responded remarkably well, in fact, perhaps too well – they started asking for things like better service, warranty claims, and “can I get that in purple”.

Salespersons, being so closely tied to the revenue, began telling the service department that they are choking revenue,  and telling the warranty department when customers are defecting, and telling engineering to introduce new features.  They got away with it because they had management support as a revenue driver.  Pretty soon CRM systems began migrating across the enterprise evolving along the way. Ironically, CRM now finds itself losing touch with the customer despite the ever increasing amount of data that now populates the hit sheets.

Recently, we were asked to consider scenarios for Curiosumé applications in a CRM role in the financial industry. There are several important features of Curiosumé that can reconnect the customer to the enterprise.

Top level ontology in the commons
Instead of controlling people’s information, set it free and watch where the client leads you.  When all market channels pull their information from the same network of nodes and branches, they can always be current and synchronized. When the client adds information to the commons, this becomes available to the vendor outside of a firewall eliminating many security issues.  You don’t necessarily need (or want) to know the ID of the client in order to serve them better.

Anonymity layer / autonomous matching:
AUPOT (Anonymous Until Point of Transaction) allows clients to deploy anonymous personas so that they will be more willing to;

  • reveal true intentions to the commons,
  • perform their own pre-analysis in the commons
  • increase their insights and contribute that to the commons.

Customer Controls Their Data:
Help the client own and control their own engagement data.  Give them the same tools and opportunities to experiment as researchers as the Big Data wonks have.  Allow them to delete, save, edit or have as many different personas as they want. Let them deploy and retract personas as a way of finding you.  A better and more efficient relationship will emerge between both sides of a transaction.

User interface layer:
Instead of leading your client like cattle through an arbitrary ontology tree, show them photographs that corresponds to nodes in the common ontology.  These can then be matched algorithmically to advisors, products, or different departments in the firm, in real time.   In essence, you can create a multi-agent algorithmic game in a user interface that could be fun, engaging, and sticky as heck.

Advisor interface:
When a client chooses to engage the advisor or a product or a transaction,  they can submit their persona into the algorithm to select specialized advisors or a team of advisors. Only at the point of mutual acceptance, both players cross the firewall and engage in honest, trusting commerce. Layers and layers of bureaucracy, vetting, and security breaches can be eliminated until the actual exchange is made.

(Photo: The Philadelphia Orchestra)

Powerful Feature:
One of the most powerful and least recognized features of Curiosumé is the ability to constrain a “score” to a number or a range. One reason for this is to create imbalance around the mean – when the system is not balanced, it can never be static and will always have some movement (regression toward the mean).  It will become largely self-managing, self centering, and even a little joyous.

For example: if we constrain the client to having a Curiosumé score of zero; that means that for the total of all (+) sigmas, they must also accumulate an equal and opposite total of  (-) sigmas such that their net total is zero, in order to pass “go”. When we lay this back on to the top level ontology (Wikipedia), we can find a series of paths that unite the (+) sigmas to the (-) sigmas.  This path tells us a GREAT deal about where the client wants to go.  Likewise an older client may prefer a net (+) portfolio where a younger client may prefer a net (-) portfolio.  Decentralized CRM with Curiosumé can also be applied to risk pooling in the same manner. The deviation s from the mean and resulting movements are precisely how we would price the derivatives of intangibles, i.e. tangibles.

Outcome:
Decentralized CRM with Curiosumé is readily ready to happen. We know that people, advisors, and products can be brought together in personal and emotional engagement when they intersect paths of common interest. This is the weakness of both the barter system AND modern technological Capitalism  If we can envision interests flowing dynamically along vectors, we will have the ability to align human incentives and the markets that depend on them.

Introduction To Curiosumé

(Editors note:  We are publishing the documentation and tutorial for the Curiosumé application for review and comment)9233187-large

Introduction To Curiosumé

Curiosumé is an open source specification for the analog-to-digital conversion of knowledge asset objects.  Designed as a system to replace the résumé as a means for describing the interests, skills, and abilities of people, things, and ideas —  it functions as a personal digital API for the trade and exchange of actionable knowledge.

Since semantic knowledge assets are machine-readable, they generate matches, proximity measurements, relevance and importance rankings, and predicted probabilities of various outcomes.  As such, the economics of “intangibles” becomes computable and meaningful.

By activating knowledge assets within an economic system, social entrepreneurs may readily trade and exchange intangible assets much as they do with tangible assets.   Curiosumé facilitates trade of intangibles through a unique distributed network of objects and assigned attributes.

  • Ownership of one’s Personal API
  • Anonymity until point of transaction
  • Deploying multiple personas
  • Combining multiple personae
  • Imaginary personae
  • Measuring proxies for economic output, matching, assessing, scenario testing
  • Anonymity and privacy

Use Cases:

The use cases for Curiosumé will be a numerous as the number of entrepreneurs who can articulate the protocol in a market.  Since Curiosumé eliminates “Competition” from the onset,  there is little or no economic incentive to lie, deceive, or cheat.  This allows the market an opportunity to defer vetting mechanisms to downstream applications that can compare (for example) a submitted persona against a control personal as a cryptographic key to unlock a transaction or block chain, etc.  In essence, making cheating too expensive to sustain.

  • Individuals may overlay their own persona on any dataset to visualize and discover adjacencies, paths, and connections.
  • Individuals may interact with the web using a Personal API
  • Protegé and Mentors may find each other in close proximity in community or within an organization.
  • People with special skills can find worthy and productive collaborations in communities or within the organization.
  • Trade in knowledge assets is facilitated through “anonymous until point of transaction” protocol.  People will provide better data knowing that they have complete control over their personal identities.
  • Build Social Currency; multiple personas may combine Curiosumés to establish the knowledge inventory for a team or to discover the probability that a group of friends may produce any mutual affinity efficiently together.
  • Any product or service may be described in Curiosumé format and compared to a community listing to discover customers, partners, and employees.
  • Curiosume data is pre-normalized allowing any user to make predictive assessments about any collection of personas relative to a project, product, event, itinerary,  or interaction with any physical asset.
  • Cryptographic; a personal API may be used as a private key in unlocking smart contracts on the block chain protocol
  • Toll Booth on Big Data; marketers, employers, or data aggregators would pay individuals for access to their persona.
  • Instead of advertising to a demographic, marketers may identify specific knowledge assets and may offset prices based on the social values or proclivities of the persona.
  • Economic development agencies can take a knowledge asset survey of a region to identify what institutions or industries they have a strategic advantage.  Or, they may retrain or import specific knowledge assets in order to grow into new industries – with great precision.
  • Philanthropic  institutions can assess need and impact prior to committing to directed giving by assembling strategic knowledge assets around a specific philanthropic goal.
  • Corporations may assess their ability to enter a develop a new products or enter a new market based on a Curiosumé survey
  • Competitors may assess the ability, and cost to defend against their competition disrupting a new product initiative.
  • Corporations can better tailor their products to what customers actually want to buy rather than trying to “market” what the company already knows how to produce.
  • Corporations can make hiring vs training decisions with better clarity based on a Curiosumé survey.
  • The college “degree” system may evolve in favor of boutique personas designed for innovation in an industry.
  • The financial industry (from the NYSE, Banks to VC) can determine the probability that a company may be able to execute a business plan given their Curiosumé survey
  • The Insurance industry can mitigate risk exposures by assuring that the right collection of knowledge assets are deployed to, say, a construction project.

Time to Kill Social Media

Kill Social MediaSocial Media is dying and it needs to be put out of its misery ASAP.  I have been in the social media space for many years and while much has happened, much has been lost.

There was a dream we all had in the earlier days that ‘user-generated content’ would evolve to ‘user-generated productivity’ and social priorities would change. The funny thing about economics is that nothing economic can happen until two or more people physically get together in time and space and make something valuable for each other.

I have seen this over and over in my own businesses. The Ingenesist Project (TIP) has global reach, high the engagement of important people, and a fair amount of notoriety – but after nearly 10 years, 500 blog posts, 60 videos and dozens of conference appearances, TIP has not generated a single penny of revenue.  But I’ve met hundreds of wonderful people many who have become close friends.

On the other hand, Coengineers is only a few years on and gets twice as many website views, we’ve toppled shady contractors, and publish an extensive catalog of engineering means and methods, and saved many shared asset communities from financial peril. But it is not until I physically walk into society and ask people face to face and ask “How can we help you?” that Coengineers generates revenue…. and, then we do generate revenue.  And I’ve met hundreds of people many of whom have become close friends.

Linkedin is worthless. Facebook is criminal. Google is downright creepy.

Again, nothing economic happens until two or more people get together in physical space and time to make something useful for each other. Yes, I know that software can be produced oceans apart, but what is that software about? It is always about something that happens in the physical space. It MUST eventually touch the ground somewhere in order to have an economic outcome to convert back downstream.  Big Data wants those relationships, they want them badly, they think that they should own them.  That is where the value is and Big Data wants to scale it.

ROI Rage

Nobody has ever been able to produce a reliable ROI on social media. It’s easy to get people to talk about something, but it is difficult to get people to buy something. Enter Big Data. According to Josh Sinell, VP at Merkle, “It’s [now] about determining what data we need to make something measurable and valuable happen, and then using that data to craft a strong offer, and delivering that offer when and where that customer is most ready to receive and act on it”.

The implications of this statement are horrific (“Shock and Awe” comes to mind). But we can also look at it as a business opportunity – marketers are willing to pay dearly for clean data from anyone who can harness it. So what if we the people could harness our own data and place a big yellow tollbooth on the Big Data Superhighway?

Turning out the lights 

Curiosumé creates a public key inventory of all the things that people need. Then you create your decentralized private key representing your relationships, which you control. By looking at either key, some global data may be attainable; mostly the the stuff that serves society in general. However, your personal data is encrypted until you – and only you – combine your private key with the public key, then the secrets within are revealed.   This would effectively shut the lights out on Big Data. If they want to see your data, they will need to pay you directly for it.

The famous prophet Mitt Romney once proclaimed, “Corporations are people, my friend” But little do many of us realize that people are corporations too. So go ahead, kill Social Media.  Society may simply reorganize into something else, the sooner the better in my opinion.

 

 

Reorganizing In The Era Of Social Capitalism

Reorganizing In The Era Of Social Capitalismapitalism is evolving. Society needs to reorganize itself to trade “abundant intangibles instead of scarce tangibles”.  Then, all the decentralized innovations currently coming online can truly integrate.….and, everything will change.

Reorganizing In The Era Of Social Capitalism:

This 16 minute video describes a method for intangible assets to be made tangible in an accounting system for the purpose of storage, exchange, and creation of new value in communities.

The next step is to create a series of similar videos specifically tailored to each major industry in our economy specifying how Curiosumé would benefit them. That is described in the following document:

Video Proposal

We also seek to reach the community of entrepreneurs who will build the next generation of data visualization tools that will facilitate matching algorithms for communities.

Finally, we will introduce The Value Game and the WIKiD Tools Algorithm with which we may form a new cryptographic currency backed by abundant intangibles rather than scarce disposable tangible assets.

 That is Reorganizing In The Era Of Social Capitalism

Shutting OFF The Lights On Big Data

turn_off_lights_19916160Big Data, Bigger Data, Not Neutrality, Mega-Mergers, Election Deform – BIG (fill in the blank)  spells BIG trouble for LITTLE (rest of us).  We don’t stand a chance against the tsunami of surveillance that is barreling our way.  Big Data is becoming it’s own feedback loop and, like shoving a microphone into a stack of tweeters, the noise is deafening.

Nature tells us many things about how an organism responds to externalities.  For example, when a stand of trees encounters an insect infestation, they work in symbiosis with fungi and micro-organisms to amazingly communicate signals across distance and across species to develop compounds to arrest the attack.  Nature collaborates in magnificent ways with often astonishing results – survival of the collaborators.

The entire human organism is in this position today, we cannot attack our own do-loop without also attacking ourselves.  We must adapt a new one.   We must address the perils ahead by organizing ourselves in a radically different manner.  When threatened by inundation, we must also become fluid, mix with the tide, and change its composition from within.

The following presentation was delivered at Seattle University in April 2014.  This presentation demonstrates why – and most importantly –  how we need to re-visualize society, especially our own place in it.  We need to reorganize ourselves as a species to face these powerful new forces that ultimately threaten to smother the knowledge, creativity, and wisdom from our one and only planet.

Our objective with this video is to communicate to all other New Value Movement applications that there is a new form of organization that we can all adapt in order to integrate ourselves in collaboration outside of BIG Data.

Only 20 minutes – be prepared for a mind bender!

A Radical Twist on Crowd Computing

Social Flights is a Value Game. The objective is for communities to fill a private jet in both directions in order to achieve the best economics. This may be achieved through creative Game Mechanics where travelers, aircraft operators, tourism and hospitality vendors, and municipalities interact in their mutual best interest to perform a calculation in a radical twist on the concept of Crowd Computing.

But what if communities could organize themselves using their own data? This would introduce a great deal of innovation in order to solve a calculation that is otherwise performed by capital infrastructure such as structures, corporations, government, or in the case of Social Flights, a vast hub airport.

The Value Game is designed to be gamed by entrepreneurs where “True Value” is created through collaboration rather than competition.  

If Social Flights can create a game where people share an airplanes, imagine that the same game can be played with any shared asset from cars, education, health care, food production, and even public infrastructure.  Communities may perform the “calculations of economics” much like how traditional tribes allocate resources.  Enterprise lacking in “socially redeeming value”,  by definition, will fail.

So exactly how powerful are tribes?

As we all seen this year alone in the Internet Age, Social Currency can and does directly challenge dictators, militaries, financial systems, and governments across the globe.  People are performing Crowd Calculations – communities are Crowd Computing.  These ideas and many more will be highlighted by Innotribe at SIBOS 2011

Let me offer an analogy:      

The economy that is denominated by Money, is a system built on 5 pillars that are perform the calculations of finance and economics.  The pillars are integrated to support a financial system. These pillars are: a currency, an accounting system, vetting institutions, entrepreneurs, and consumers.

If any one of these pillars is broken, corrupted, oppressed or otherwise fails, the entire system falters. Enron presented a failure in the accounting profession. The mortgage crisis was the failure of the vetting mechanisms. Corrupt legal systems suppress entrepreneurs. Now the debt crisis is threatening the currency pillar.  The currency crisis will threaten the consumer.

Suppose that these five old economic pillars could be duplicated in a some different way and then integrated to form an alternate system for performing the same calculations.   It is no coincidence that many of the sessions at SIBOS2011/Innotribe correspond to the five pillars of such an economy.

Entrepreneurs: Social Data and Cooperation, Corporate Cultures 

Vetting mechanisms:  Banks for a better world

Accounting system; Big Data

Consumers: Digital Identity

Currency; Future of Money

Imagine this, if the organizations at Innotribe were to integrate to create a new economy that is only slightly more efficient the old system, they may become the mother of all hedge funds. Remember the dictator caught without social currency?  At least half the money in the world will convert, capitalize, and securitize in social currency.  We may not be that far off from that day.

The New Economies Track at SIBOS2011/Innotribe features the people and projects that are at the forefront of “The Big Integration” where the five pillars of a new economic system will integrate themselves to form a new economy to replace the old.  It all starts with entrepreneurs such as those featured at Innotribe 2011 trying to figure out new ways to integrate the five pillars of a new economy.

The Raw Material of Social Org Games

Fibonacci Trust Curve

Trust Scarcity?

This article is a loose argument related to trust scarcity in social organization games.  Rewarding trust in a social game is a difficult thing to do unless certain agreements and institutions are in place.

The Social Value Game

Social Flights will be introducing some game mechanics to provide incentive for people to interact with each other to form  specific flight plans  This will also include vendors and operators who would support their travel intentions with goods and services.

We want to dis-aggregate the incentives from a specific flight; in other words, a player does not necessarily have to be on the flight in order to receive a benefit from organizing it.

As the game develops, all players will simply keep an eye out for travel opportunities for trusted others in their social media experience.  By helping their social circles to find travel opportunities, they will receive rewards which they can use when their own “perfect flight” begins to form.

Technology is not yet here, but getting close…

I would like to think that the technology has arrived which will allow people to form flights in social media, unfortunately, this is not the case.  The problem is that big data has become big business.  Social media platforms are funded with Data Dollars – that is, organizations who capture, combine, sell, or otherwise exploit personal data and trends in exchange for money.

Spiral of trust

When a person states their intention to fly to a distant place, this creates immensely valuable data.  Such information is highly specific and even quite intimate because people share their hopes, dreams, and aspirations when they meet, travel, learn together. For this reason, Social Flights game data will be scarce, remain private, anonymized, or normalized so that it can remain in play indefinitely.  There needs to be a great deal of trust in that network and, in fact, a disincentive to casting a broad public net.

Trust as Raw Material: 

  • Social Flights has an internal social network that allows people to communicate anonymously
  • Travel Tribe Leaders are trusted members in a community who operates with trust, integrity, and respect
  • Game mechanics can dis-aggregate intentions from specific flights
  • Game data will normalize outcomes into “probabilities” that mask mask social data as numerical data for future games
  • New Social Media applications allow users to form travel circles of trusted persons with whom they are willing to share flight plan intentions
It is fairly easy to see that no single social network device will serve every requirement of a social economy – nor should their be. Instead, the integration of several devices which identify, create, and deploy trust as the raw material, will allow people to go wherever they want to go and build whatever they want to build together.

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