Think Bigger. Aim Higher. Go Further.

Tag: collaborative consumption

Tricking The Debt Monster Antibody

The last post “How To Kill a Debt Monster” ended with the following line: How do you inject the debt monster in the head with New Value antibody without messing everything else up?  Hint: stop whacking it in the foot.

Of course, this is a silly analogy but still quite fun to riff on…

Many of the brilliant ideas in the New Value movement are too rich to ignore.  The problem that many face is that these efforts can only be articulated as grassroots start-ups or single entrepreneurs battling in the morass of relative anonymity against the titans of convention. The Debt Monster Process Manual states explicitly that those not pre-ordained must work their way up from the bottom of the food chain where resources are scarce and economic forces are harsh.

Then, when one becomes successful, the debt monster assimilates the innovation into it’s fortress of influence.  Get too radical and the debt monster will squash you, bury you, or slander you.  So, we can’t beat this thing by whacking it in the foot, we need to go for the head.

Collaborative Consumption At The Top of the Food Chain?

So why am I designing Social Flights?  Social Flights is a social media application that helps people fly on corporate jets.  A corporate jet burns more fossil fuel in a hour than I’ll burn all year in my car. Private jets are the most visible display of excess for the wealthy, powerful, and exclusive members of society who can afford to isolate themselves from the huddled masses. Private jets are extremely expensive relegating huge amounts of capital to sit in waiting for their master to beckon them to the tarmac. Why would I be doing this? (disclosure: I love airplanes and the majority of my professional career is in Aviation and Space Transportation)

Electric cars were not sexy until Tesla built one that smokes a Ferrari – albeit, 23 minutes at a time.

The answer is simple – applications of the New Value Movement need to be introduced at the top of the food chain not at the bottom.  Social Flights is a collaborative consumption game based on the The Value Game. It takes an inefficient industry and makes it less so – at a profit.  Travel Tribes essentially convert inefficiently allocated capital into more efficiently allocated capital – and take a profit for doing so.  If you look closely, this is a reversal of the direction of most culprit Capitalist flows, yet it remains entirely Capitalist – at a profit.

In fact, The Value Game is so similar to the de-Value Game that it will go unnoticed by the Debt Monster’s immune system and therefore not generate a defensive attack.  Millions of dyed-in-the-wool entrepreneurs will quickly identify new ways to create profits without fully realizing that they are, in fact, dismantling the old Capitalist system piece-by-piece (and in the proper reverse order) and replacing it with a corrected version.

Social Flights impacts the Airline Industry, The Advertising Industry, The Travel Industry, and Information Monopolies, and sends them back to school – all for profit.  The same can be done with any shared assets and their associated corporate captors.

The Value Game creates real and fungible profits that articulate social value, human capital, a shared biosphere, collaborative production, and ultimately a higher order of expression for the things that people create, store, and exchange together.

That’s why we start with Jets.

Note to Debt Monster: we’re coming after you.

Collaborative Consumption Is Here To Stay

There is a persistent myth that a “financial deficit” is looming to destroy all that fall in it’s wrath.  The only deficit is the inability for Money – as we know it – to articulate the value that is created in and by communities.

Social Flights is a new venture that combines cutting edge social technology with the universal truth that collaborative consumption of even the most complex system increases the efficiency of that system.

Social Value as a financial instrument

Social Flights attempts to demonstrate the inevitable – social value can and will be convertible to financial value. Social value can and will enter the balance sheet.  Social Value will not only impact the bottom line – it will become the bottom line.

The Invisible Hand of Social Capitalism

Social media is emerging as a dominant force behind economics, global politics, innovation, and community organization. Meanwhile; it is the art and science of finance that has failed to keep pace with technology.  Social Flights introduces a new class of business methods that can close this gap.

Social Flights sorts people and airplanes with data, not financial infrastructure.  The Value Game provides incentives for communities to organize themselves around travel and transportation assets.  So instead of forest-to-dump consumerism, a shared asset is preserved by a community for the greatest service life possible.  Social Flights demonstrates this with an airplane; however, a hotel, car, tour package, or a trade show/convention are quickly pulled into their own value game cycle given the airplane game playing out in proximity to them.  In fact all “assets” – social, intellectual, creative, or financial – can be pulled into their own value games in response to those acting around them.

Travel: An Ideal Benchmark Industry

We are starting with travel. Specifically, air transportation because of it’s complexity, high profile, and significance to most people and industries. Furthermore, corporate jets are beautiful, awe inspiring, controversial, and conjure the image of power and grace.  Most importantly, travel is pivotal enterprise and the best system for the diverse high-value transfer of new ideas to occur.

Nothing economic can happen until people get together to build something

The value of most commercial activity may ultimately become dependent on the quantity and quality of the data emerging from the millions of Value Games playing out in communities across the globe. Any and all shared assets – from public infrastructure to money itself – can be shared collaboratively in hugely profitable Value games.

New to the Public Domain

Nothing like this has ever been put together before so there is certainly much to learn.  Many people will fail to recognize where we are going with this. However, the rewards will be high and the implications will be vast if we are successful. There will be an extraordinary amount of knowledge to be share to the public domain.

Collaborative consumption is here to stay because it represents a higher value economy than forest-to-dump consumerism.  The financial deficit is simply the inadequacy of Money to articulate Social Value – not the inadequacy of people to be happy, creative, and productive in their communities.

The Mashup of Gamification and Collaborative Consumption

I found an interesting article by Kim Gaskins at titled: Where the Game Layer Really Counts: Sharing & Peer Communities.

I sensed some resigned frustration from her as she reflected upon a somewhat trivial nature of current innovation in this new social genre called “gamification”. Predictably, in the end, Gamification amounts to little more than feeding the advertiser’s insatiable addiction to that extra dose of personal data coursing through the veins of unbridled consumption capitalism.

She is not alone.

In reading her article, I was, however, stuck with a particular stroke of clarity. Kim provided the following diagram showing the intersection of Social, Economic, and Environmental reality that she calls the best gaming opportunity for business and societal benefit.

This is a very important observation. Kim identifies the intersection of three “communities” and suggests that a game opportunity may exist.  Even though the article appeared in community blog, she stopped short of saying “This is where you put the shared asset”.  So I’ll say it for her:

This is where you put a shared asset.

At the Ingenesist Project, we developed something called The Value Game that we are testing in several different business models. The value game is very simple: Three communities are brought together to interact around a shared asset.  Each community interacting with each other, while also acting in their own best interest, would be acting in the best interest of the asset.  The result, we expect, will be the preservation for optimum utilization rather than forest-to-dump consumption.

Meanwhile, the fact of interaction between these communities creates “social currency” that articulates the true social value of the asset. Where social currency is readily convertible to financial currency, the paradox of market capitalism is broken.

Kim’s observation is important – she is talking about a marriage between collaborative consumption and gamefication.  People need to watch this mash-up very closely and we must innovate in this domain very rapidly.  We will need millions of value games playing out in communities across the world if we are to hedge the inevitable implosion of financial currency while also preserving our most valuable shared asset for future generations.

Thanks Kim – you are on to something very important.

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