Think Bigger. Aim Higher. Go Further.

Tag: disclosure

Is it Social Media or Corporate Media?

corporate news

Visionaries Ho!

There are no shortage of intelligent and visionary social media celebrities.  They write great books about markets, social media tools, strategies, and on-line reputation for the benefit of the millions of people stuck on any part of the slippery social media learning curve.  They are infinitely generous with their knowledge and share it freely at countless conferences, blog posts, and syndicated articles.

There is, however, one thing that most of these Guru’s have in common – they consult to and are paid by large corporations. I could be considered part of this crowd for whatever my influence is worth.  So the question about causation is due – will social media develop as a function of corporate interaction with it?

If so, then it is not social media – it is corporate media.

This is no surprise, nor should there be any apparent concern, after all, everyone has to make a living and it is better that the corporations pay people to create content that benefits me.   The practice is conducted quite ethically too -most readily disclose where their financial support comes from and we all benefit from free information that helps us keep the playing field as level as it can be.

But at the end of the day, it’s all about eye-balls and bullhorns.  In order to produce eyeballs and bullhorns, people must be sitting at a computer or, at least, staring at a handset.  The longer you can keep people interacting with the brand instead of interacting with each other, the better off everyone is, right?

Social Media Consumer Advocate

A consumer advocate is someone who helps look after the best interest of the consumer for product safety and false advertising.  Social media is pushing the envelope of the corporate interaction with consumers.  “Advertising” no longer lends itself to the objective review of a billboard, commercial, or public statement.  Social Media Marketing is increasingly sophisticated and manipulative.  The vulnerable people; children and elders are no less vulnerable on social media, and may be more.

Social anomalies?

Some of the emerging research related to social media is surprising with increased instances of what can be considered social anomalies:

Infantilism; adults doing childish things like playing silly games in ‘public’
Attention deficit hyperactivity disorder; constantly checking for updates and new photos,
Depression and loneliness; preference of social media over real live interaction
Narcissism; The excessive love or admiration of one’s image of their self.

Is it social because it is media or is it media because it is social?

We need to ask ourselves what is the difference between computer enabled reality and computer simulated reality.   If we lose “causation” the entire body of analysis can be called into the question: is social media or is it corporate media?

Fallout: FTC and Blogger Payola

 

The FTC recently issued guidelines for payola to bloggers.  The impact and opinions are now emerging over what this means for social media. As with any game played on a new field, rules need to apply.  The questions emerge regarding who the rules hurt, who they help, and how the game will develop in the future due to those rules.

Straight from the horse’s mouth:

The revised Guides also add new examples to illustrate the long standing principle that “material connections” (sometimes payments or free products) between advertisers and endorsers – connections that consumers would not expect – must be disclosed. These examples address what constitutes an endorsement when the message is conveyed by bloggers or other “word-of-mouth” marketers.

Extrapolate into the future:

Powered by WordPress & Theme by Anders Norén

css.php