The Next Economic Paradigm

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Social Currency And The Innovation Bank

The real estate market is trashed, money markets are unstable, commodities are in the tank, the banking system is corrupted to the core, inflation is looming around every corner, and the politicians are engorging themselves in a game of Cerebral Gridlock.

Literally, there is no safe place to put your money. Instead, people are investing their productivity in social media – social media is simply a storage device for knowledge assets. Soon it will become a stock exchange for knowledge assets. Investors should not take this lightly – the best place to store your money is in the real productivity of real people.

People are trading knowledge assets in social media. This exchange is denominated by a conversational currency. If we consider the structure of conversations and compare that to both the structure of social networks AND the structure of our financial system, we see a huge opportunity to develop an alternate financial system that can capitalize and securitize knowledge assets in social media.

Ingenesist.com

Music by Phil Felicia

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Breaking The Monopoly on Money

Hundreds of community currencies are forming across the globe. Gaming currencies are jumping back into reality. Europeans communities are calling for the authority to print their own money arguing that the fractional reserve system is like trying to recover from a war by waging more war (a novel thought).

Many people doubt that the dollar has more than a decade or so of steam left as the interest on debts mythically exceeds the total amount of money on Earth (at least in my world). Yet banks march on, heading straight for the cliff.

Governments are polarized against themselves (and in cooperation with other governments) to solve the problem – except by reducing services to the people. But isn’t this why Governments exists in the first place? Are they suggesting their own elimination? Of course not, so they issue press releases worth about as much as the photons they are printed with.

Meanwhile, corporate media is trying to dominate (and subdue) social media….ultimately, the end game will be the other way around. This short video invites the status quo to look at what people are “doing and saying with their productivity”

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Video: The Calculus of Global Outsourcing

Picture credit

The knowledge economy is a completely different asset than the industrial revolution’s Land, labor, Capital economy. Yet, our modern accounting systems and even our definitions of terms such as innovation, work, employment, education, are built from industrial era or military logistic roots.

Modern Globalization is a system – it must be analyzed like a system. Data, Information, knowledge, and Innovation are profoundly related in a system. If you take away one of the components, the others become worthless.

When we outsource our knowledge economy, the innovation economy is exterminated. The Ingenesist project specifies an Innovation Economy built on social media which will capture the knowledge inventory of communities – let’s hope that we have not forgotten how to build an ….

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Video; Will Social Capitalism Replace the Corporation?

Meet the new Org Chart

A corporation is simply a legal entity – otherwise, it is fictitious. A corporation is made up of people who have a social agreement among themselves to do what is in the best interest of the legal entity.

There is very little about a corporation that cannot be duplicated in social media. This calls into question the nature of social media vs. the nature of corporations.  Here we uncover a third pillar to the US economic recovery; Social Capitalism.

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Video: America; A Next Developed Country

America is stuck in the Industrial Revolution. A loose paraphrase from Seth Godin points out “our entire education system is designed to prepare people to work in factories, consume stuff, and believe this makes us happy”

Now that the factories are gone and the rest of the World has copied all of our tricks (while not copying our mistakes) it is time to move on. What is that next watershed economic paradigm? Who is going to figure this one out? The one who does will define the new meaning of “A Most Developed Country”

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Dollar vs Rallod-A Mirror Image Economy

The problem with the American Dollar is that it is backed by future productivity in the form of debt – that is, our “promise” to pay off the debt. We know this because if America signaled that it was not willing or able to pay it’s debt, the dollar would cease to be used as a trading mechanism.

Innovation is also a promise backed by future productivity. By innovating in a new processes, method, system, or product today you are making a promise to increase productivity tomorrow.

Therefore, debt and innovation are blood brothers or mirror images of the other – they are both “currencies” (means of storing value) backed by future productivity. We can build a new economy around this concept which effectively weeds out the bad parts and keeps the good parts of the institutions and infrastructure that are already in place.  After all, two currencies backed by the same underlying asset  would be fully convertable

After all, the definition of a crook is someone who steals someone else’s productivity. May the best currency win.

Dollar vs Rallod-A Mirror Image Economy

Update: 03/2015  I recently stumbled upon this definition in a Gamification Wiki concerning the Rallod.  Thanks for the shout out!!

Rallod (Dollar spelt backwards) is concept developed by Dan Robles as a social capital currency which is based on the future productivity of innovation. He uses the Bizarro world featured in DC superman comics to provide an explanation of how his concept works. He distinguishes between normal economics revolving around Land, Labour and Capital and social capital which revolves around intellectual, social and creative capital. What is tangible in the normal world is intangible in the Bizarro world and vice versa. Robles believs the two worlds are mirror images of each other.

Visit www.badgeville.com to learn about the global gamification leader

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Where is The Knowledge Inventory?

There is no knowledge inventory of our communities. The is a STUNNING omission for a country whose only hope at climbing out of economic hardship is sequestered within the innovative minds of its people.

If done correctly, knowledge can behave as an asset of trade. This must first start with a comprehensive knowledge inventory. Like the human genome project, the knowledge inventory project must be a sustained effort.

Link to specification document

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Video: Currency Must be Backed by Productivity

We must all be engaged in the process of Innovation. We must all be engaged in the process of increasing each other’s productivity – in whatever form that may be, that’s the objective. Anything that wastes time needs to go away. It’s that simple.

The following video discusses what the dynamic of an innovation economy will look like. Not glass walled towers and obscure think tanks, but real productivity – yours and mine. That’s the basis of the new global currency. It’s that simple.

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The Fundamental Flaw of NAFTA

Leading into 2010, The Ingenesist Project will release a series of videos that specify the construct of the Next Economic Paradigm.  We begin at the beginning.

The following video discusses the flaw in modern globalization market economics that started with the failure of an obscure sub section of NAFTA – the free trade of services. The objective of the Ingenesist Project is to correct a tiny little flaw in market economics. This simple adjustment will result in dramatic change.

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Diversity in Innovation

Most literature on the subject of Innovation cites diversity as an important component of the innovation enterprise. Unfortunately diversity rides a political narrative rather than practical applications. Polarization is the death of diversity and the political narrative that plagues our country also plagues our ability to innovate.

Process Diversity

Not only does the diversity in innovation matter, the diversity of acceptable outcomes of innovation is also important. In addition, the diversity of attempts at innovation is essential, i.e., failure must be culturally acceptable. Preconception, bias, thresholds, and ideology often spell the end of a economic outcome.

Moving Against the Grain

Unfortunately, the forces acting against diversity are deeply ingrained in each of us whether we’ll admit it or not. For example, if you are in charge of producing diverse groups, processes and outcomes. How does one extract their own personal bias? How does one determine how much diversity is needed? Removing oneself produces randomness. Including oneself produces similitude. Polarization returns.

A Diverse Quagmire

Most companies innovate with existing personnel whose behavior can only be a function of their interaction with the company for their career and retirement prospects. Utilizing external sources does not eliminate this bias and may in fact magnify it.

There may be a way out of this quandary; we must open our observation to include all possible outcomes as worthwhile. Then we must distribute the results broadly. Where diverse people observe the same event, objectivity is achieved.

A striking resemblance to social media

By observing something derived from unobservable events, we can gain a great deal of information. because Social media is experiencing extraordinary growth we can say that a great amount of innovation is occurring. It is our prerogative to capture the innovation and not to expect the innovation to capture us, our government, or our corporations.

Diversity by Proxy

At the Ingenesist Project, we define innovation as outcomes proportional to the rate of change of knowledge with respect to time. As such, all we need to do is look for high rates of change of knowledge and we know that innovation is taking place. We do not know what the innovation is, where it’s directed, or what the market for the innovation may be. However, when we employ diverse observation, these answers begin to emerge.

Social media provides an interesting backdrop to the innovation process. Social Media does not care what you look like, the clothes you wear, or the church you attend. Social media hold no monopoly of opinion on diversity –

Diverse Incentives

If we take a lesson from economics, we know that people will generally act in their own perceived best interest. Then we can apply a set of incentives that modifies the best interests of the people. These incentives may be rewards, access to more incentives, or reduction of risk. Suppose that diversity were in fact a process of self selection or self removal from an objective? That is, people would have enough information regarding the potential outcomes that they could choose to interact with the process or not. In effect, innovating as an economy.

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Open Letter to all Deep Web Researchers

This Open Letter is directed to all Deep Web researchers, authors, developers, practitioners and people who have a great interest in what lies beyond the popularity contests playing out on the ‘surface web’.

I submit this letter in appreciation for the work that you do I also want to present an important application to your research for which you may not yet be fully aware.

As they say, beauty is only skin deep and the hard work of organizing the Deep Web offers an astonishing opportunity for the next economic paradigm. Very few people are aware of this.

Who are we?

I am the director of The Ingenesist Project, an obscure Think Tank in the Seattle area modestly funded by visionaries. Our job is to specify an alternate financial system that we loosely describe as an innovation economy built on a platform of social media.

Consequently, we also specify a new currency backed by innovation instead of debt. Innovation currency is very similar to debt currency since they both ‘represent’ future productivity. As such, these two currencies would be readily “convertible” in exchange – something that we all may need in the not-too-distant future.

Where do you fit in?

Essential to this concept is the relationship between data, information, knowledge, and innovation which we express as a differential equation. Here is a quick explanation – please bear with me:

We can predict the value of innovation by observing rates of change of knowledge. We can predict the value of knowledge by observing rates of change of information. But the most critical element is the ability to predict the value of information by observing rates of change of data. The most critical element in the next economic paradigm is the human interaction with data.

With that missing piece, a new financial system can then capitalize and securitize these “predicted future values” much like Wall Street does with social debt. Deep Web Researchers literally hold the key to ending the oppression of debt economics worldwide. No kidding.

What’s in it for you?

This is where your work gets us really excited: Google induced economic incentives that drove millions of entrepreneurs into the work of creating new information – and yet direct widespread monetization remains elusive. In contrast, human interaction with the Deep Web will unleash economic incentives that will drive millions of entrepreneurs to create databases. The difference is that new Data are the only thing that a market is willing to pay for – not the popularity contests. And wow, is there a market waiting for you.

I understand that you are all very busy given the magnitude and complexity of your work. If this letter speaks to you, then please speak with me. Let’s discuss how your work would be applied to this very important effort. I’m easy to find in the datasphere.

Thank you

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Is Freedom A New Economic Paradigm?

A New Economic System of the country of Montenegro is based on complete and unfettered economic freedom; in other words, the elimination of all barriers to conducting business.  Is Freedom A New Economic Paradigm?

Veselin Vukotić ‘s paper titled Economic Freedom and New Economic Paradigm, offers a case study that enlightens us as to some of the core changes, some easy and some difficult, that any proclaimed ‘new economic paradigm’ would place on people, culture, politics, and the markets.  From this insight, perhaps we’ll see a new paradigm emerge.

Freedom; A competitive Advantage

Montenegro has achieved a competitive advantage in their Eastern European region by reducing international trade barriers, treating foreign and domestic concerns equally, reducing “contribution” fees and other taxes, reduction of public spending, affirmation of private property, and encouraging entrepreneurship.   Veselin Vukotić  also notes that the concept of economic freedom is a complete theoretical and practical expression of an idea.  He quotes Plato:

The difference between concepts is the difference between starting ideas!

Therefore, he concludes that the idea of economic freedom is freedom of an individual to conduct business (earn money), and that business is the key factor of a society’s development and individual wealth.  While we now know that unfettered capitalism breaks down at some point, he does accomplish something important – the elimination of all government as a defining element of freedom.

The Singularity Solution

We know it is often easier to solve a problem if we can remove certain elements, even temporarily, and analyze components individually.  Suppose we eliminate Government from the equation, corporations would rule.  However, corporations are made up of individuals, so individuals would rule…they would rule whom?  The logic also breaks down.

There is one exception: what if all individuals were corporations and they ruled only themselves? Corporations are keeping government out of their affairs by keeping people off the books.  The solution is for everyone to structure their existence as a corporation contracting to each other for every conceivable business arrangement.  Heck, it only costs 40 dollars to open a business in the the U.S.

Self-regulating Freedom?

Knowledge would be shared freely, people would be paid for their productivity, diversity and strategic combination of knowledge would be rewarded.  Everyone would own their knowledge and would seek to accumulate more.   Trade barriers would be eliminated, taxes would be reduced, private property would be affirmed, and entrepreneurship would be encouraged.  Like a family, no corporation could become wealthy at the expense of another corporation for very long.

Would you be willing to pay the government to leave you alone? Is that Freedom or a new economic paradigm or both?

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Bretton Woods II – For the Biosphere

In continuation of our series on New Economic Paradigm, the famed environmentalist Dr. David Suzuki points the an outdated financial system where the biosphere is treated as an externality to economic growth.

“When economists and politicians met in Bretton Woods, Maine, in 1944, they faced a world where war had devastated countrysides, cities, and economies. So they tried to devise solutions. They pegged currency to the American greenback and looked to the (terrible) twins, the International Monetary Fund and the World Bank, to get economies going again.”

Whereas Bretton Woods (1) was tasked with rebuilding a war torn world, a new Financial Doctrine is needed to rebuild a war torn Biosphere. Economics as a discipline is based on the fundamental effects of selfishness and Bretton Woods demonstrated that we could in fact define “self” in terms of including the preservation of others. Now the task is to define “self” as including the Biosphere for which a new economic accord could certainly accommodate.

After all, the biosphere in an economic component. Like humans, it is selfish and will easily progress to a new “economic” state in response to economic inputs. In other words, don’t worry about destroying the World, it will take care of itself with or without humans.

Dr. Suzuki identifies two flaws in the current economic paradigm:

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Bovine Economics

Money does not represent gold, silver or oil. Money represents human productivity – yours and mine – otherwise nobody would work (i.e., be productive) in exchange for it.  Therefore, the words ‘Money’ and ‘Productivity’ should be synonymous and interchangeable – right?

Not so fast.  The following headlines were produced from a ‘Google News’ Search that contain the word “money”.  Next, I replaced the word “money” with the word “productivity”[in brackets].  The headlines don’t make any sense.

Yes kids, try this at home. If the headline still makes sense with the word swap, then you can enjoy the article in full confidence that you are being nourished with useful knowledge.  If, however, the headline doesn’t make a damn bit of sense after the swap, then you are experiencing Bovine Economics – suitable only for mushrooms and methane

Canada [Productivity] launderer shows holes in Vegas casinos

GM to start paying back bailout [Productivity]

Some taxpayers may have to return [productivity] from a new tax credit

[Productivity] talks in Afghanistan, says army counter-insurgency manual

“Stimulus” [productivity] going to 10 Ohio congressional districts that don’t exist

Our government is minimizing breast mammography to save [productivity] not lives

Prisons, education feel [productivity] pinch

[PRODUCTIVITY] MARKETS-US rates futures gain on Bernanke remarks

On Healthcare, Don’t Follow the [Productivity]

(Editor’s note: This series is an experiment and we’ll get better at picking the gems. Let me know if this is interesting enough for a weekly feature article)

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The Great Currency Shift

I am seeing an increasing amount of articles and ideas related to an alternate financial system. The continued traditional media narrative implies that the current system is unstable and corrupted with insider deals, Ponzi schemes, bribes, and high profile acquittals of financial crime. The underlying age-old assumption is that the wealthy (merchant class) will win and the rest of us (the working class) will lose.

Keep in mind that the Mexican peso crisis was not caused by a foreigners, it was the internal wealth leaving their own currency for safe haven elsewhere that sparked the run on the Mexican Central Bank. The absence of a currency other than the dollar and the integration of the dollar among all other currencies is the only thing keeping that from happening in the US. But this may change.

1. Either a new global currency (like a garden salad of currencies and/or commodities) will arise as a ‘less-risky’ diversified alternative,

or

2. A virtual currency will arise from any number of new developments in social media.

Of course the first option seems far more realistic. But keep in mind that the nature of “Disruptive Innovation” is where the dominant player does not even see the disruptor until it is too late. The thing that social media has not yet figured out is how to capitalize and securitize an alternate currency. But we are getting close. After that, the rest is easy because money is simply a social agreement. What would you rather hold, debt backed currency or innovation backed currency?

Nobody can really say that the entire 65 trillion dollar world economy is not vulnerable to a disruptive currency. Please review The Next Economic Paradigm for a complete specification of Innovation Economics. Thanks!

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Social Isolation Funnel

You don’t stand a chance.

Social Influence Marketing (SIM) is becoming more sophisticated at finding you in your social space than you are in avoiding Social Influence Marketing (Advertising).   A new set of theories and systems have been deployed on how to engage you in conversation, grab your response data, funnel you into the pitch, induce credit card labor, and draw out your social broadcast.  Guess what, your social media sites are helping them….

Flirting with the enemy

The greatest problem that social media created for advertisers was to disperse the crowd from the once treasured “captive audience” of the radio/TV days to millions of individual affinity outlets.  Blasting the message home is no longer a function of Ad spend.    However, marketers are smart and social media sites are corporations too – now these forces are converging with unimaginable voracity.

They have you figured out.

In a quest for monetization, popular sites now provide “data services” to the brands. Such data empowers, once again, the advertiser over the viewer.  Why not provide “data service” to the users about what the brands pay for and what information they are mining about users?  If Brands are not comfortable with disclosing such information – should we be comfortable about teaching our “human nature” to them?

As social sites increasingly develop stickiness applications to retain the audience, new innovations are directed to that old business TV/Radio model rather than reinforcing the reason why social media emerged in the first place.    At some point, it becomes the best interest of the social site to meet the Wall Street expectation of “tangible output” over the user expectation of increased productivity. In other words, keep people glued to the LCD and don’t empower them to enter their communities to innovate social change.

Once users lose the ability to reject a brand message, we’re all right back where we started from.

People need to meet each other in real life to do real things. The best way to retain the original power of social media is to disperse once again.  Micro-social networks reflecting communities of interest need to form in proximity to each member.  Each community of interest must combine with other highly local social networks to share ideas, create local innovation, and enforce social priorities.

Hide your data in your own data:

Each time a different affinity group meets with another affinity group, the demographic data changes – it becomes renewed, refreshed and remains in the possession of the community.  This is where the value is, people can own it of they knew it’s theirs – and Brands can access far more value by supporting communities rather than by isolating communities.

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Is the Credit Score Obsolete?

The Ingenesist Project prides itself in making certain predictions that often seem to manifest in some small way every day.  One of our most enduring suggestions is that social media will begin to replace failing institutions of government and industry.

OK, that’s pretty far out, or is it?

The Wall street Journal reported recently that new bond issues – sort of like collateralized debt obligations – are being developed without consideration for the credit rating of the assets forming the bond.  The justification is that credit rating did not predict or help avoid the last crisis, so what good are they?

Now here is the twist – a surprisingly “Social Media” style solution is proposed – and accepted by the market.  The bankers put their personal and corporate reputations on the line.  If you trust the banker, you can trust their bond.

Is the Credit Score Obsolete?

This sets up an interesting new game now that many bad banks are gone and public sentiment is turned against them. The new game is playing out in interesting ways.

  • The bank does not want to put their reputation in the hands of a 3rd party credit rating agency.
  • Investor wants to put their money into the hands of the person who actually hangs if the deal goes bad.
  • “Inside Information” has become so systematized; the banker knows things long before the rating agency.
  • A system had been built to “game” the credit agencies…lose the game and lose the risk?
  • Avoid government vetting regulation in favor of “social network” vetting.
  • Tactical advantage over corrupt competitors
  • It’s easier for everyone to understand – including the banker, investor, and bond asset.

This is a profound shift in thinking from only a few years ago and almost seems like a return to a bygone era; remember the old days when the banker was actually a member of the community where the bank invested their money?

There are some lessons to take home.  If don’t need credit ratings for corporate bond issues, do they need credit ratings for people?  What if all of these institutions adopt a social network based credit score?  What would that look like?  Social media by and large rewards high integrity and punishes low integrity.  The value of social media includes a component of risk reduction.  You would think that Banks, Insurance, and even homeland security would be all over this game.

Innovating Disruption:

What happens if your credit rating is divorced from your finances?  What good is your social security number?  How does this effect all the downstream users of credit ratings like insurance, employers, credit card companies, social security payments – if any? Much of what we’ll associate with the innovation economy is the disruption, if not outright destruction, of an impossibly unstable system of finance.

Is the Credit Score Obsolete?

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When Capitalists Are Really the Socialists

Yikes…

Unemployment tops 10%.  Add in the under-employed, part timers, young adults trying to enter the job market, the ones who have given up or otherwise marginalized, and we’re well into the 15-20% range.

Mediated Reality:

When will people come to the realization that a new financial system is needed to represent the new social order?  When will people realize that they have in their possession the most important tool ever devised by humanity for the benefit of humanity?  When will they shut off the TV and reject the barrage of mediated reality that blinds them with propaganda at every turn?

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Building The Social Economy

The following summary from Hannah Del Porto does a great job in identifying the State of the Art in Building The Social Economy.  Such “Thought Infrastructure” is essential to what will evolve into the next economic paradigm.  For years, we have specified an Innovation Economy Built on Social Media platform.  The thesis is published Here.

The key, we believe, is for the Social Financial System to emulate the critical components of the Monetary Financial Systems that support capitalization. Hence, “Social Capitalism” will emerge as a replacement for both Socialism and Capitalism.  We are deeply excited in observing this integration of knowledge assets

Thanks Hannah!!!

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Social Currency 101

Here is a very great video by Scott Stratten explaining social currency.

It is short, it is basic, and it states what should be obvious to everyone. It also states what many of us should repeat to ourselves every single day. It is one of those explanations that has a new and different meaning every time you watch it – if you let it.

I swiped this video because I’ll will be posting a series of articles and interpretations on the subject of social currency and it’s a great place to start. The reasons for organizing social currency are becoming more obvious everyday – as institutional and corporate currencies leave gaps in our communities, people will need to fill these voids with social currencies. Our job as Social Media Practitioners (because nobody else is going to do it) is to develop, construct, and deploy social institutions that support a real time, close proximity markets to exist trading social currency (ref: The Ingenesist Project).

Scott Stratten is the President of Un-Marketing and spends way too much time on Twitter.

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Can Twitter Fuel a Run On Banks?

The Ingenesist Project is retained by corporate clients because we look at the world through a different set of filters. We are looking for possible disruptions on the horizon as far in advance as possible so that our clients can be aware of potential perils and modify their business plans accordingly.

One of our signature assertions is that Money is merely a social agreement – not a federal mandate of a democratic government. People will trade whatever currency they agree to trade. Increasingly, people, empowered by social media can impact the financial system far more that a bunch of Quants peddling CDOs.

People simply do not know how powerful they are.

Suppose someone puts together a Twitter/Facebook campaign for everyone the withdraw their money from a single financial institution who just handed out big bonuses? At best, those bonuses will have to be recalled to keep the doors open. At worst, people will find an alternate currency to store the “value” that is destroyed by a bank run. Virtual Currency? Admittedly, it’s far-out, but we need to keep our eyes on these trends because once started, they move very very fast. That’s why they call it a “Run”

Is this scenario really possible? Read on…..

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Banks In The Future

 

Bankers don’t care about money, they care about the rate of change of money. At The Ingenesist Project we are not entirely interested in change – we are entirely interested in the rate at which things change. As you can imagine, we get all giddy when we see the rate at which the rate of things change…that’s all that banking is and all that banking ever will be.

Each of the Facebook Applications posted below are to Facebook what The NYSE is to Commercial Banking. Note that Facebook is growing at an astonishing rate. Now, these applications – on top of Facebook – will increase the rate of change of the rate of change in how people communicate, transact, organize, and deliver conversation.

You are hearing it here; these innovations are the most significant disruption that Wall Street can’t possibly imagine. Money is a social agreement and these are the banks of the future. Although many come from the gaming industry, many games are modeled after the real world, therefore, transition back to the real world is not as difficult as one may think. If people are willing to trade it, it becomes money. This is serious business. While many of these new innovations are on the right track – not all of them will survive.

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Banking on the Past

I am writing a short series on the Banks of the past, present and future. Prediction what future of banking was the easiest piece. Identifying the current transition phase was a little tougher so I borrowed from another blogger’s post. Describing banking of the past was most difficult. Here is an example of what I’m talking about:

“The bifurcation of the credit loss piece is a key component of the revised rule,” says Larsen, “but the part that often gets missed when pundits talk [about the rule] on TV is that the trigger that starts the whole [measurement and recording exercise] is the realization that a loan is not going to be repaid. The rule addresses an impaired security, you still have to identify the fair value of that security, and all of the losses are disclosed on the balance sheet.”

Holy shit, did you understand any of that? Guess what – nobody else did either and bankers are wondering why nobody wants their “currency”. Currency is a conversation, a social agreement, a community organizer – if nobody know what it is, people are going to start trading something else.

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Nobel Prize Goes to Social Media

Well, not explicitly, but given the firestorm over the Nobel Peace Prize, the Economics Prize ought not go unnoticed.   The Irony is that that just because we don’t know how to model some economic phenomena does not mean that the impact should be ignored.  Whether you agree with the Peace Prize decision or not, clearly the impact of Social Media cannot be ignored.

Many Students of Social Media have long argued that the shortcomings of government and corporatism are more and more often becoming filled by innovation in Social Media.  Likewise, the notable successes of Democratic Government and Corporatism should be preserved.  Thereby, we form the basis of Social Capitalism.

Two American economists, Elinor Ostrom and Oliver Williamson, who study economic governance and the way decisions are made outside the markets, were awarded Monday with the Nobel Prize in economics.

Ms. Ostrom, who teaches at Indiana University in Bloomington, Ind., is the first woman to win the prize.  The judges cited Ms. Ostrom’s “analysis of economic governance, especially the commons,” the way in which natural resources are managed as shared resources. Ms. Ostrom argues, “Over time, people often develop institutions, social networks and ways of interacting that solves the problem.” Even her critics agree that what’s important, is that Ms. Ostrom’s work points out the importance of the networks that many economists had ignored, in part, because they couldn’t come up with elegant models to describe how they worked.

On the other hand, Mr. Williamson, 77, who teaches at the University of California at Berkeley argues that some decisions are [best meant to be made within the corporate structure.  “What he found was that many economic decisions that standard theory said would be more efficiently left to the market place were actually better left within a firm.”].  In short, even competitors form tacit social networks to do what is in the best interest of markets.

The Nobel Committee Agreed, “Competitive markets work relatively well because buyers and sellers can turn to other trading partners in case of dissent,” the Nobel judges said. “But when market competition is limited, firms are better suited for conflict resolution than markets.”

The bottom line is that just because you we don’t know how to model economic phenomena does not mean that their impact can be ignored.  President Obama, whether you like him or not, has had a profound social and economic impact that is not yet clearly understood.  The objective then is to at least try and understand the impact of social media.

Given the statements of the Norwegian committee that awards the prizes, Alfred Nobel would agree that the currency, therefore, is the conversation.

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Entrepreneurs or Social Media Riff Raff ?

I am noticing a recent backlash at the social media experts that are not actually experts.  In one such rant, a real social media expert proposes a few simple questions that can help separate the good from the not-so-good.

A few simple things:

  • Proof of experience and demonstrated results.
  • Business leadership, not necessarily thought leadership.
  • Dig deep into a consultant’s background and social media presence. Is he or she simply good at promoting him- or herself?

Bad Apples?

The chief complaint is that the bad ones are destroying the reputations of the good ones.  It is no mystery that any fair and competitive market has a vetting mechanism and the hallmark of protectionism is in promoting the absence of such vetting… “except my own”.

Subjectivity or objectivity:

The Real Expert certainly means well, however, they are reflecting on the profession in their own image.  This is entirely valid and correct, in fact, the CEO of the hiring firm is likely doing the same thing, saying to themselves: “Obviously, a social media consultant who is very good at promoting themselves would also be very good at promoting my company”. As such, the consultant that self-promotes is ironically casting the less selfish image.

A few not so simple things:

  • There is a dire shortage of social media consultants relative to the “adoption” rates needed to solve real problems.
  • Prices increase as demand increases and supply stays low.
  • There is too much social media work for the existing “good ones” to possibly do in their lifetimes.

What every expert should know:

  • Social Media is about engagement and sharing, inclusiveness, and empowerment.
  • Social media success is a function of critical mass – the more people doing it; the more social media consultants will be needed.
  • There are as many different levels of expertise as there are levels of need for such expertise.  The ability to match the correct knowledge surplus to the correct knowledge deficit is the hallmark of an expert.
  • A social media expert for a construction company is a lot different than a social media expert for an advertising agency – and it is unlikely that either would think of the other to be an expert.
  • The world needs lots and lots of social media experts covering a wide range of disciplines real fast – no holes.

Will the Real Social Media Expert please stand up?

Where are the social media experts who are devising the curriculum, certification, structure and ascension plan for all the emerging consultants?  After all, social media expertise is in itself the art and science of bringing mass quantities of people around a common goal, concern, message, or product, – quickly and efficiently using modern tools of mass influence – etc.  What expert(s) is bringing together ALL social media “experts” under a vetting mechanism that serves market efficiencies not subjective efficiencies?

A kettle and a stove walk into a bar…

In other words, if they are so good, why haven’t they organized themselves?.  The CEO says, “If they cannot organize their own “Social Network” industry, how can they organize mine?” Until then, the Riff Raff are entrepreneurs too and an essential ingredient in the development of innovations that will become standards that act in the best interest of the market, not necessarily in the best interest of the “real” Social Media expert.

Besides, who else would the Underdog go after?

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