Think Bigger. Aim Higher. Go Further.

Tag: self-organization

Encouraging Customer Self-Organization

TrendPOV

Here is a repost of an interview with myself by Dr. Amy Vanderbilt at TrendPOV.  I like Dr. V for her ability to really draw out the best in people.  Here she tackles a topic of great complexity and makes it feel like an everyday conversation.  If you ever have an opportunity to work with Dr. V you will be deeply rewarded with the outcome.

On a side note, I felt so comfortable that I forgot that I was on air – you can see my eyes wandering, yikes.  Next time I’ll tape a sign on the ceiling that says “Look Down”.  Anyway – it’s an interesting topic so please watch and let me know what you think.

From Trend POV

Social media is no longer just a way to reconnect with friends; it has become an integral part of daily life that is rapidly gaining traction in the business world. Social media now provides a format for customers to self-organize in a way that creates a competitive market for goods and services where both the customers and the vendors can benefit. The depressed economy has brought people together to share advice and zero in on great deals through group buying.

As defined on Wikipedia.com, “Group buying, also known as collective buying, offers products and services at significantly reduced prices on the condition that a minimum number of buyers would make the purchase.” Originating from China, group buying, called tuángòu grew from the practice of haggling and has now infiltrated the online world in many parts of the globe. Notable sites include Groupon, LivingSocial and MyCityDeal.

Unlike China’s deal strategy that is self-organized and executed, most of the group buying in Europe and North America is done using online intermediaries who charge vendors fees that can be as much as 50 percent of the deal. Group buying has been gaining consumer popularity for three years now; however, group buying in the business sector is still in its infancy. Despite Groupon having over 100 million subscribers that had bought over 60 million Groupons by September 2011, skeptics suggest the trend will not last.

Consumers may be getting saturated by email overload from deal sites competing for their attention. China is struggling amidst accusations of selling fake goods; almost a fourth of the 6000 group buying Web sites shut down in 2011 and those still operating are losing money. But group buying is probably not yet dead. As Dan Frommer said on businessinsider.com, “The future of group buying is on mobile devices. Why? Because they’re always with you, can identify your location via GPS, and can access a network of real-time, instant deals.” If businesses can engage customers and retain loyalty, group buying may have a bright future.

To turn this trend into an advantage for your organization, consider the following. Customer self-organization is going digital. Selling to groups can increase profits. Use social media to drive customer self-organization. Group-selling is not for gaining new customers. Instead, try group-selling for exclusive products and services and rewarding loyalty.

 

The Voice of the Youth

HS students Euro ChallengeDoes One size fit all?

The 40+ crowd is flooding to Facebook.  The 30+ massage their Linkedin profiles. The 20+ crowd is tweeting their hearts out.  What are the kids doing?  How are they organizing themselves?  After all, they are saddled with a 50 Trillion dollar debt liability and a warming planet courtesy of their Tenants.  I posted an article below about a High School Student from Issaquah Washington (read “Small Town USA”) with a head full of ideas.

Reading between lines:

Kids are looking for better ways to promote themselves to colleges, employers, and each other, with a twist; they want control and ownership of their data.  They see it as an extension of a business card rather that a bill board branding channel.  Yes, they are open for business and ready to produce insanely creative things.  However, there must be some intimacy in relationships which other social networking sites cannot provide. They seek quality over quantity in the next economic paradigm.  They seek simplicity and eschew the corporatism of  their media.

They are consummate sharers always aware of their own productivity.  Their new applications are a chain of productivity tools for other students creating a world where teenagers can find useful tips, tricks and products to get through the teen years successfully.  They are passionate about engaging the world on their level.  They are passionate about their role in providing value to others.  I, for one, welcome the prospect of turning the world over to it’s rightful owners – the kids.

Students develop Web sites for peers

Skyline Running Start student Adam Sidialicherif has a lot of ideas floating around in his head these days. The self-taught Web developer has so many, he even maintains in his bedroom a list of Web applications he wants to write to help his peers with numerous aspects of life, he said.

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