The Hub and Spoke system is a time honored formation of commercial aviation. People accept hub and spoke as the most rational way to organize people and planes much like they accept the corporation as the best way to organize production of goods and service.
Meanwhile, social media is challenging every assumption that we hold dear to our hearts as new applications role out which steadily increase the ability for people to organize their selves.
The newest applications such as Google + show us that people are the hub and their various forms of social networks are their spokes. A person has a group for their family, one for their friends, their colleagues, their schoolmates, etc. While G+ fatigue may wear in as people get tired of classifying their casual contacts, the real value of G+ may arise in the intentional Organization of people for social and financial efficiency.
The similarity between the airport and G+ Hub and Spoke is not a casual coincidence. There is a very real and physical connection between the way people organize themselves in social media and the way they organize themselves in corporate production and the way their organize themselves in air transportation systems.
Suppose we make the analogy that the person in the center is the customer, the circle that they belong to is the market, and the person in the market is a client. The analogy hold when we try to “preserve college friendships”. College is the social market and the friend is the mutual client relationship where the currency is a social currency.
The analogy is still very young, but it is truly profound. This way of thinking will drive a form of social organization that may rival corporations, government, and even international boundaries. It is also no coincidence that Social Flights has been modeling this analogy for the 2 years since we first started developing our business plan.
Today, Social Flights is working on some important concepts for defining Travel Tribe Leader functions. The objective is to duplicate the function of a “concrete” hub and spoke system denominated in dollars with a virtual hub and spoke system denominated in social currency.
Network Characteristics of Travel Tribe leaders:
- Each Travel Tribe Leader is responsible for 10-20 city pairs from their own location.
- Two travel tribe leaders for each city pair (one located at each point)
- Travel Tribe Leader creates revenue by matching people and places
- Builds tribal/shared knowledge
- Redundant, opportunistic, and fault tolerant
- Ideally suited for Twitter, Google + and Facebook Distribution Channels
Conclusion: The organization of people it figuratively (with G+) and literally (with corporations) is the exact same thing. This will become obvious when people discover the necessity to organize their selves into productive communities in the absence of corporations and government. But why wait – we can, and we will use social media to form a new system of social organization.